Difference Between Logo and Trademark: What You Can Own, Register, and Enforce

WHAT'S THE DIFFERENCE BETWEEN A LOGO AND A TRADEMARK?

Wondering what the difference between a logo and a trademark is? While the two have similarities, and indeed can have some overlap, they are distinct concepts. This is especially true from a legal rights perspective. What is the difference between a logo and a trademark?
A trademark is a distinguishable and recognizable sign, design, or expression that identifies specific products or services of a particular source as distinct from others. A logo is a graphic sign, mark, or symbol used…

How to Trademark a Phrase [2025 Guide]

One of the best branding techniques for marketing a business, goods, or services is to develop an associated phrase. A phrase well associated with a brand or specific goods can help increase brand recognition and connection with the consumer. How to Trademark a Phrase If you are looking to develop a phrase for your business, or already have one, it can also be very important to register this phrase as a registered trademark. Trademark Application Process For Phrases To trademark your phrase…

How Much Does It Cost to Trademark a Phrase?

Using phrases and slogans can be a key business strategy in obtaining and maintaining recognition for your brand, company, or services. If you do use a phrase, you typically will want to file for federal trademark protection with the United States Patent and Trademark Office (USPTO).

If you are looking to trademark a phrase, including your company’s slogan, it is important to understand how much this endeavor will cost you. How Much Does It Cost To Trademark A Phrase? In…

How to Renew a Trademark

HOW TO RENEW A TRADEMARK

Once you have obtained a trademark registration from the United States Patent and Trademark Office (USPTO), you will need to ensure your trademark can be maintained. Ownership of your trademark can be maintained perpetually, as long as you continue to use the trademark and complete the necessary renewal formalities in a timely manner.

HOW TO RENEW A TRADEMARK
Knowing the steps to renewing your trademark and carrying them out can be a vital component for your business. USPTO Trademark Renewal…

How to Trademark a Book Title

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Books can be incredibly important and valuable works to their authors. Do you have a book you are working on wondering if you should trademark the book title, or if you even can? The answer to this question is somewhat complicated. In general terms, you cannot trademark a singular, stand-alone book title. However, if your book is part of a series, you can look into trademarking your books series title. This is because of the underlying reasons why trademarks are…

Amazon’s Neutral Patent Evaluation: What You Need to Know

Imagine you have a brilliant, valuable idea. You pour your energy and resources into a utility patent for your invention — and start selling it on Amazon. Sales take off. But you soon discover there’s a copycat on Amazon offering a product identical to yours. Or worse…

What Is a Poor Man’s Patent?

Beat up post box against a white background

The costs associated with applying for a patent make getting the right research done beforehand a sensible option. With the right prior art research, and consultation with a patent attorney who understands your reasons for seeking patent protection, you’ll have the information you need to make an informed decision…”

What Is a Poor Man’s Trademark?

WHAT IS A POOR MAN'S TRADEMARK?

Are you looking to get a trademark for a product or service and are wondering if you can get a poor man’s trademark instead? And what exactly is a poor man’s trademark What Is a Poor Man’s Trademark? A poor man’s trademark, in simple terms, is when a person mails to themselves in an envelope their underlying artwork or name they wish to trademark to themselves using the United States…

How Long Does It Take To Get a Trademark?

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Trademark rights can be very important, and the process to get a trademark can take some time. While the timing can be dependent on the specific facts and circumstances surrounding your particular trademark, the whole process typically takes about a year in total to complete.  How Long Does it Take to Get a Trademark? There is a general timeline and process to take to get a trademark, going from its initial inception to ultimate trademark approval with the United States…

What Is a Dead Trademark?

WHAT IS A DEAD TRADEMARK?

A trademark is a recognizable sign, design, or expression that identifies the goods or services of a particular source. Trademarks can be registered with the United States Patent and Trademark Office (USPTO) to receive more robust legal protection than those automatically granted under common law legal rights. What is a Dead Trademark? A dead trademark is what happens when a mark no longer has any type of federal trademark registration with the USPTO but did at one point in time…