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Building Your Brand and Providing Superior Customer Experience

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Brenda Ruby is a Branding and Marketing Expert. She helped scale SNOW, a premium brand of oral care products from $0 to $100 million in revenue. She started with SNOW as the very first employee and eventually led the operations of the firm as Chief Operating Officer.

Along the way, Brenda helped launch products into major retailers like Target and Neiman Marcus. She has also created promotional partnerships with A-list celebrities. She currently helps offline businesses develop a branded online experience through her consulting agency while she continues to advise SNOW on its growth path.

Here’s a glimpse of what you’ll learn:

  • The value of hard work, being courageous, and taking the first step in launching a product
  • Brenda Ruby talks about working as an Accountant at Deloitte and how that experience helped her build SNOW
  • Brenda’s favorite experiences with product development
  • The benefits of providing superior customer experience and how Brenda handles negative reviews
  • The influencers Brenda works with to grow her brand
  • The role intellectual property has played in building SNOW
  • Brenda talks about working with brands to help them scale and her group coaching program
  • How to get in touch with Brenda Ruby

In this episode…

For entrepreneurs to succeed in business, you need to have a strong “why.” Your “why” is what will guide you on your entrepreneurship journey and inform your decision making, from product ideation and development to marketing and making sales. As entrepreneurs, you also need to create the right products for your customers, develop the right relationships, enter into the right partnerships, and get the timing right for product launching.

There’s something else that’s absolutely essential for entrepreneurs: providing the best shopping and support experience for customers. Whatever your process, it needs to be consistent to keep your customers happy and have them coming back for more purchases. To do this effectively, marketing expert Brenda Ruby advises listening to your customer’s feedback and making changes to improve on your offerings.

In this week’s episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Brenda Ruby, a branding and marketing expert, about the benefits of branding and providing superb customer experiences. Brenda also talks about the role intellectual property has played in her work and how she currently helps other entrepreneurs build their businesses.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to They have amazing free resources for learning more about the patent process.

You can email their team at to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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Join over 10,000 others who have asked us to help protect their ideas.