Picture Michael Lee creativity and innovation expert

Creativity, Innovation, and Thinking Into the Box With Michael Lee, Founder of the Innotivity Institute

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Michael Lee is a creativity and innovation expert, and the Founder of the Innotivity Institute. The Innotivity Institute is an international creativity and innovation coaching and training organization for businesses, leaders, and creators. After spending more than 25 years in the film industry and co-founding the Academy of Television and Screen Arts in Johannesburg, South Africa, Michael now coaches, consults, and trains others on the process of creativity and innovation.

Michael also speaks internationally and splits his time between New York City and South Africa. He is an Internationally-Accredited Master of Creativity and Innovation Coaching, Executive Coach, Life Coach, Master NLP Practitioner, Thought Leader Coach, and Abundance Coach.

Here’s a glimpse of what you’ll learn:

  • What drove Michael to focus on the process of creativity and innovation
  • Michael talks about his structure for teaching creativity and innovation, common inhibitions to innovation, and the evolution of entrepreneurship
  • Between creativity and innovation, which one should come first?
  • Michael explains what he means by “thinking into the box” and shares the case study of BIC
  • Michael shares details about his training and coaching program in creativity and innovation
  • Where to learn more about Michael Lee

In this episode…

One of the most important skills needed to drive innovation in business is creativity. Forbes refers to creativity as the skill of the future while the World Economic Forum lists it as one of the top 10 skills for driving economies. However, few businesses put enough emphasis on this necessary skill.

Entrepreneurs and companies that have been focusing on creativity and innovation before COVID-19 had been doing well and seeing a lot of growth. But, those that neglected this important skill were negatively affected and saw their businesses suffer.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein talks to Michael Lee, the Founder of the Innotivity Institute, about the process of creativity and innovation and their importance in business. Michael also talks about his coaching program for creativity and innovation and the evolution of entrepreneurship.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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