Picture of Mike Saunders speaker, bestselling author of four books and more

The Importance of Authority Positioning With Mike Saunders

Subscribe on Apple Podcasts | Google Podcasts | Spotify | Pandora| deezer | Amazon Music | iHeart Radio | Radio Public | tunein

Here’s a glimpse of what you’ll learn:

  • How Rich Goldstein and Mike Saunders met
  • Mike talks about the importance of authority positioning and how he helps elevate brands to where they want to be
  • How having a great story—and credibility—sets you apart
  • The concept of the Zero Moment of Truth (ZMOT)
  • Mike talks about his book, Authority Selling, creating relationships, and the art of storytelling
  • The value of personal branding
  • Where to learn more about authority positioning and get in touch with Mike Saunders

In this episode…

To have a big impact in your industry, you need to position yourself so that your audience knows who you are, the area of your expertise, and what you have to offer. It’s imperative to build your credibility and set yourself apart from other experts in your field.

As entrepreneurs, we all have competitors in our space that we’re trying to outmaneuver. So to stand out, you have to find ways to get your target audience to see and choose you over the others. And you do this by authority positioning. Through authority positioning, you present yourself as the expert in your field—and the only one for the job.

Mike Saunders, an authority positioning expert and coach, is Rich Goldstein’s guest in this episode of the Innovations and Breakthroughs Podcast. Mike discusses the importance of authority positioning for all types of entrepreneurs and experts, explains how the concept of  Zero Moment of Truth (ZMOT) works, and talks about the value of a personal brand.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

Is it Time to Protect Your Ideas?

Book your FREE Idea Protection Strategy Call

Join over 10,000 others who have asked us to help protect their best ideas and inventions.

Do You Have Intellectual Property (IP) You Need To Protect?

Your FREE Strategy Call is a pressure-free, no obligation way to get all your questions answered.
Goldstein Patent Law patiently listens to you, and then explains your options so you don’t lose your rights.
Call (718) 701-0700 or use the form below to secure your complimentary strategy call now.

By clicking Schedule Now, you agree to our Privacy Policy, including our Cookie Use.

No Obligation. Completely Confidential.


We're Social

Is it Time to Protect Your Ideas?

Book your FREE Idea Protection Strategy Call

Join over 10,000 others who have asked us to help protect their ideas.