Bob Serling is Founder of Profit Alchemy

The Key to Creating Great Deals With Bob Serling, Founder of Profit Alchemy

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Bob Serling is the Founder of Profit Alchemy and a 30-year marketing and licensing veteran. His innovative take on marketing and licensing has helped thousands of businesses and entrepreneurs produce exceptional results. Bob has been the monthly marketing columnist for Success Magazine, invented a skateboard toy featuring Tony Hawk’s branding that was sold in toy stores and department stores all over the world, co-created and licensed advanced assessment software currently being used by many Fortune 500 companies, created a one-and-a-half page prospecting letter for a client that landed an agreement for a $25 million project after being sent to just one prospect—then licensed that same letter to 14 different industries—and much more.

Bob is perhaps best known for having pioneered the use of licensing to turn the assets you already have into 6-figure profit centers. Because you’re leveraging assets you already have but aren’t fully capitalizing on, his strategies let you quickly create new 6-figure profit centers with no additional cost or risk. Bob’s clients find that using licensing this way not only increases their profits, but balances cash flow so there’s a steady, reliable stream of income every month.

Here’s a glimpse of what you’ll learn:

  • Bob Serling’s work as a deal maker and his key to creating great deals
  • What Bob looks for in a good partner and what he likes specializing in
  • How Bob uses relationships as leverage to create great deals
  • Benefits of being on a company’s preferred developer list and creating product extensions
  • Bob’s methodology for creating and inventing
  • Where to learn more and get in touch with Bob Serling

In this episode…

Innovators need to protect their intellectual property, and one way of doing this is through patents. You can also decide to license your patents to other people and get paid for it. If you want to go this route, you’ll need to find the right partners to work with to get the best possible reward for your efforts.

Bob Serling is an expert in licensing and has helped many of his clients close great deals. He knows how to find great partners, create no-nonsense deals, and form lasting relationships that will benefit both parties.

Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Bob Serling, the Founder of Profit Alchemy, to talk about the key to creating great deals. They discuss strategies for finding great partners, leveraging your relationships to create deals, and creating profitable product extensions.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to They have amazing free resources for learning more about the patent process.

You can email their team at to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

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Is it Time to Protect Your Ideas?

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Join over 10,000 others who have asked us to help protect their ideas.