The Principles of High Performance With James Dentley

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James Dentley is an entrepreneur and award-winning speaker, having built massive organizations including a publicly traded company. He is the author of The 5 Frequencies of High Performance. James has spoken in over 500 cities in 19 countries and has given more than 7,000 presentations to nearly a million participants. He is passionate about sharing the gift of communication by training others to speak through  training.

Here’s a glimpse of what you’ll learn: 

  • James Dentley’s entrepreneurial journey
  • How James became a royal knight
  • Tips for being a better speaker
  • James explains why he started a TV network
  • The essential principles of high performance
  • James’ challenges and the people who have impacted him
  • The role intellectual property has played in James’ success

In this episode…

How can you recover from adversity and achieve success? How can you use your life experiences to inspire others?

Every entrepreneur faces struggles and challenges building a business. Those experiences are critical in teaching key lessons about resilience and building a successful company. You can then use your experience to empower and inspire others to become better entrepreneurs. James Dentley, a long-time entrepreneur, advises fellow leaders to take a step forward, seek help, and be willing to serve. 

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews James Dentley, an entrepreneur and award-winning speaker, about the principles of high performance. They also discuss how to be a better communicator, James’ TV network, and the role intellectual property has played in James’ success.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to They have amazing free resources for learning more about the patent process. 

You can email their team at to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Intro (00:09):
Welcome to Innovations and Breakthroughs with your host Rich Goldstein, talking about the evolutionary, the revolutionary, the inspiration and the perspiration, and those aha moments that change everything. And now here’s your host, Rich Goldstein.

Rich (00:32):
Rich Goldstein here, host of the Innovations and Breakthroughs podcast, where I featured top leaders in the path they took to create change Podcasts include Joe Polish, Roland Frazier, and Mike Calhoun. This episode is brought to you by my company, Goldstein Patent Law, where we help you to protect your ideas and products. We’ve advised and obtained patents for thousands of companies over the past 28 years. If you’re a company that has software, a product, a design, or a platform you one protected, go to goldstein patent where there are amazing free resources for learning about the patent process. And you could email my team welcome goldstein to explore if it’s match to work together. You could also check out the book I wrote for the American Bar Association that explains in plain English how patents work. It’s called the ABA Consumer Guide to Obtaining a Patent

Rich (01:23):
I have with me here today, James Dentley. James is an entrepreneur and an award-winning speaker. He has built massive organizations, including a publicly traded company and has spoken in over 500 cities in 19 countries. And given more than 7,000 presentations to nearly a million participants, James, James’ Superpower is opening minds, stretching the imagination, and providing his audience with growth opportunities that would otherwise be unthinkable without his influence. One of the things he’s passionate about is sharing the gift of communication by training others to speak through a speaker training inspired to speak. So it’s really my pleasure to welcome here today, my friend James Dentley. Welcome, James.

James (02:08):
Well, hello, how are you, rich?

Rich (02:10):
Yeah, I’m doing well, and really thrilled to have you here. Uh, and so like, let’s talk a bit about background, how you got into entrepreneurship.

James (02:21):
Wow. Wow.

Rich (02:24):
<laugh>. I know this. There’s a lot to your background. I am

James (02:27):
An amazing story. I’m gonna narrate this man. I’m really honored to be here with you and your incredible show, and I believe in IP, intellectual property, so everybody who’s watching it, take it seriously, man. Dig in there, man. I’ve been an entrepreneur since I was five. <laugh>. Oh my goodness. I’m not gonna go if I’ll be 65 in, in about two months. So I’m, I promise I won’t bore you with that story. Um, but I always knew, I always knew that I, uh, wanted, I was a, a person that was able to create revenue. Um, if there was a need by my mother being a single parent with three children, I’m the only boy. If we wanted to have anything extra or a decent pair of gym shoes, I had to go out there and create it. You know, she did the best she could, but I’ve always been a person that would find different ways to solve a problem and feel a need, and that was the foundation. So it’s been, uh, geez, and without any exaggeration, I’ve had about 30 different companies. Um, but I will tell you one of the thrills, and, and if you can ask me this, how did I become a knight and a Grand Pryor and a Grand Cross Knight as well, with one of the oldest royal orders on the planet? And how did I get a doctor degree in and speaking colleges in front of professors with a D average through high school <laugh>?

Rich (03:41):
Yes, I would like to know all of that. <laugh>,

James (03:47):
It’s kinda funny. I tell people that, uh, going through school, I never got an A once. I thought I had a B, but it was really two D’s really close to each other. <laugh>, I have an honorary doctorate in Divinity, and as I grew, I, I had some mentors in my life, um, because I was a risk taker, I always tried to open up business, not tried. I did, it opened up a several business, but I didn’t know how to sustain. I didn’t understand what it meant to grow and scale. So I learned from experience, which means you on the rollercoaster, you know, I wasn’t afraid to take the risks. Some of them were big wins, but then I realized that I really just owned a job. When I read the book called The E-Myth by Michael Gerber, I realized then that I was going to the trap that so many entrepreneurs go into.

James (04:32):
So someone actually tricked me, rich back in 1994 after owning 20 something companies. And some I sold, some I’ve walked away from, uh, but someone tricked me into getting into the home-based business arena. And I hated it. I didn’t want to do it. And I accidentally not only made eight figures in that industry, but I also helped by 87 other people make seven, eight figures as well, and found I had a great gift to speak and to train if I get the information, like if you teach me what you do, as it be, it as an IP patent, one of the best attorneys out there, I know how to take that information, duplicate it, and help other people to follow that path. And I guess that was really, really my gift. But, uh, because of that and philanthropy, uh, now I, I said as a Royal knight and the whole focus through our efforts with our nonprofits and our foundations, and that order is to try our best to tell our story and make the world just a little bit better.

Rich (05:28):
Nice. Yeah. That, that’s awesome. And, and I guess one of the things you’re talking about there is integration, right? Where, um, it’s, it’s one thing to learn, but it’s another thing to take it and be able to put it into immediate practice. And that’s, I think the sounds like you have a gift for integration, like taking your knowledge and actually, um, putting it into use and being able to do what other people can do.

James (05:51):
Yeah, absolutely. You know, once talk twice learned, uh, when I learned something new, I, I integrated it in my life right away. I absorb it, I become it, and then I teach it because I believe it’s, you don’t know anything until you can teach it, until you know it, like the back of your hand. And then you know what the, the most precious part of it is. The more you know the realize, the more you realize you don’t know many things about the things you even know. And that makes you a seeker and explorer. So always seeking as there’s a little bit more, there’s, oh, we don’t even know how Adam works. We, we know how it works, but we don’t know what it is. We only know 10% of the atom, 90%, we have no clue. So, you know, I, I love the, the exploration part of just living. And Robert Frost once said, two roads to birds by the woods, and I, I chose the role, let’s travel by. I’m a little peculiar like that. Mm-hmm.

Rich (06:40):
<affirmative> and, and Yogi Berra said, uh, if you come to a fork in the road, take it <laugh>.

James (06:45):
Yeah, there you go. <laugh>,

Rich (06:47):
One of the, the most, you know, uh, you know, mysterious, uh, statements that, you know, you have to go under for a long time. Yeah. Uh, yeah, I’m, I wanna bite in in the sense that, um, like tell me about how you became a knight.

James (07:04):
Well, you know, I’ve done a lot of work in philanthropy, you know, um, um, I was, uh, on several boards and there was a gentleman who was referred to me by four people that would come to my high level speaker, uh, communication courses. And he told me about a gentleman, and I was already working with a, uh, United for Humanity, a celebrity-based nonprofit. So I wasn’t really interested in some other stuff. And he called me up today the next day and said, well, four people told him about me. And, uh, he just wanted to share his story. And I liked his story. I liked the guy, but I wasn’t interested. And I said, no. So he hangs up the phone and, um, he calls me back the next day, said, man, I research you. I gotta have you, uh, I don’t have a speaking slot available, but you can be on the panel.

James (07:47):
I said, well, who else is gonna be there? And he said, John involved to Halle Berry, Quincy Jones, Russell Simmons. I said, Halle Berry, I’m there, <laugh>. So my wife and I went out with, uh, my, uh, vice president, Jose Baeza, went out to California to Hollywood. We had a great time, and I can recognize, because I put on productions, I can recognize where he was at and what he inspired to really create. We became great friends, and he inspired me and, and said, look, we want to help you start your own nonprofit about 10 years ago. And, uh, we’re gonna get behind you. We’re gonna take you all over the country. We’re gonna help you raise money, and we’re gonna really get you out there. So through my work for, for Philanthropy with that organization, working with a lot of high level celebrities, I was able, I, they gave, I’ve got a lot of awards and it just never stopped.

James (08:34):
I just did good work not to get accolades, but to, um, uh, but you feeling good about doing something good, positive for someone every single day. So, uh, in recognition for my humanitarian efforts and my business efforts, because we’ve had a lot of success in business, uh, a friend of mine came and said, um, you know, he’s a count, uh, the oldest royal order in the world. And I said, really, man, I had a lot of trust in him, and he robbed me some documentation, and he off asked me if I would like to be a knight. And I said, wow, a black knight, that’d be really cool.

Rich (09:06):

James (09:07):
So I was supposed to go to Spain and Covid hit and couldn’t go to Spain, so I just kind of blew it off and, you know, okay, that passed, maybe it’ll happen again. And, and then, uh, they were gonna do it in 2021, and then, uh, the Prince couldn’t get here because of Covid. So finally in February, 2022, they offered it and, um, they, uh, went to, they become a knight. My wife, who’s a double scientist and physicist was a, is a dame on her own merit. And now, um, because they want to build the order out in the United States, I am the, um, one of three grand priors in this country. And, uh, uh, Knight Grand Cross as well, uh, which means I’m like the governor of Illinois. So again, it’s really honored. It’s Constantine great and St. Helen, and it’s just, again, just doing some great work. But I got the big sword, Rich, with the monogram. I got the big, the cape, all that. It’s really kinda cool. It is like a kid being a kid again.

Rich (10:01):
Yeah. And now you’re sir, Dr. James Dentley.

James (10:04):
Yeah. Yeah. My wife calls me that.

Rich (10:07):
<laugh> Yeah. No, that’s, uh, <laugh>, that’s quite a feat for your wife to call you that.

James (10:13):

Rich (10:13):
You know, for me, like to my wife, I’m just the guy who doesn’t take out the garbage when he is supposed to, you know.

James (10:19):
<laugh> Yeah. Well, I get up and wash the dishes, so you gotta behave. I’m well trained.

Rich (10:22):
Yeah, exactly. I gotta up my game, that’s for sure. Um, yeah, I mean, so much, so much for us to talk about so much we could talk about. Um, so in, in terms of serving people and in terms of inspiring people, uh, one of the things you’re passionate about is speaker training. So, so tell me a bit about that and what you do there.

James (10:41):
Yeah, well, you know, it’s really about helping someone find their space where they can be fully self-expressed. That you can speak not only into the listening of a person, but actually speaking to the nervous system, to use your voice like the soundtrack of a movie, to be able to communicate and be so honest and so present and connected that people don’t just hear you, they fear, they feel you, but also to understand the psychology of how do you, how does the brain work? What is an open loop? What is it how you do anchors in the brain so people can retain information? How do you get their them to, and to listen, you know, everything in the world communicates trees, water, everything. So how do you get a person to listen, not from here, but through every part of their existence to experience it. And then how do you tell your story in a way that you can take a person on a journey within themselves that they can never go on by themselves? How do you do that? How do you equate that magic?

Rich (11:40):
Yeah. And just you describing the process, like, like, drew me in, right? It, it’s like, you know, with your skills and even describing, um, the process of what you need to do, it drew me in and I’m like, yeah, like, how do you do that? And yeah, <laugh>, yeah,

James (11:57):
It’s real cool. Yeah. The cool thing is you learn to do it in every part of your life, uh mm-hmm. <affirmative> make that connection. Even in my household, my wife and I, we connect every single day. We don’t miss and just being present and, you know, sometimes you get off a little bit, but you come back, you don’t drift far off the way where it becomes an issue. You know, how a comeback and where to comeback too, and, and be to measure those things. But when you understand personality traits and, and, and understand, um, the, the, the power of understanding that communication is 58% non-verbal. When you start getting that, you say, okay, and you start listening from another space as well. And it’s pretty cool. It’s pretty cool. Yeah,

Rich (12:37):
No, absolutely. Absolutely. That is cool. And, uh, uh, and you have the experience to share with people having spoken in all of those stages and all, um, over the past 38 years. Um, and, but again, there’s so much for us to talk about, but one really cool thing that you’ve been doing that I can’t believe I didn’t even put it in your introduction, is that you’ve launched TV network. So JD three tv mm-hmm. <affirmative>, um, is, is, um, is a TV network that’s been live for the past, uh, year and a half, and something you’ve been planning for way longer than that. So, so tell us about it and, and kind of what led you there.

James (13:14):
Well, people wanted me to get into television for over 15 years, but I did not want to do it. I did not, but I thought I had a face for radio. No, I don’t need <laugh>. I didn’t want to go there. And plus, uh, television makes you look 10 pounds heavier or No, no, we’re going, going on there. And they kept encouraging me. And, um, I realized that the people that were encouraging me to do it, they wanted me to do it for them. Um, they actually wanted me to work for them, and I had no desire. I actually walked away from my employment January 13th, 1995, and I never had to work another day in, in, had a very powerful residual income, and very rare you can sustain it. But finally, uh, when Covid happened, uh, I trained so many speakers and they had no place to speak.

James (14:02):
And I’m at home with, uh, getting the hip replacement anyway, so I, I’m used to being, I’ve been home forever. So I’m sitting there and I’m watching television. I see, um, all the talk show hosts don’t have an audience. Everything was virtual. And because I understand technology and I’ve built some things in the VR space before, I, I knew that the technology was gonna be here to stay, but this is a time where, uh, this is all people had, you know, even Ellen DeGeneres, nobody had an audience. So I said, why don’t I create stages for the people that I know that I’ve trained to speak, but now they have no place to go and they don’t have a way to, to make money. You know, it stopped for everybody. And, you know, so I, I launched JD three TV and I was able to take, uh, those speakers and thought leaders, if they were, um, if you’re a great cook, uh, how do we create a show around that?

James (14:53):
You know, we live in an era now when people go on Instagram or just take, look at your foods you’re eating or, or some whatever, the crazy stuff, people are so immersed in everyone else’s life. And I believe that every life is important. Every life is special. So why not each and every one of you who are listening to this podcast, if you’re watching, listening, wherever you see it or hear it, you got a story to tell and your story can impact someone else. And how do we help you elevate and, and bring it out and build out that bandwidth in that brand? So stories, whether you are financial expert or if you are, we have a professional athletes hall of fame football players, uh, N B A champions. We’ve got a woman that has been through abuse, but she’s got a story to tell because especially today, rich, so many people feel alone.

James (15:40):
Yeah. You know, we have so many things happening today. So it’s really about taking these stories and teaching people how to tell the story, but interview people, pull out their stories and create things that are entertaining, educational, empowering, inspiring, and not those things that put a negative impression, that creates a negative expression. Those things are, are not part of the, the network. And the biggest thing for me is that we have a masterclass. So now we have inside the network of the sec the movies from the people who made the secret, uh, from the thinking Girl rich documentaries. All those things are inside of the network in our masterclass. And people have an expertise, they can put it there and we can le use that to help bring them leads. If it’s a trusted person that we believe in that we want them there, and we’ll refer business to them and help make people better if they have that desire.

James (16:29):
Because it’s really about the relationships, and it begins in the languaging. So when you’re around people that can inspire you, you start to, they say if you’re, if you’re smart, you can open up some few doors. If you’re brilliant, you can open up a lot of doors, but if you’re vibrant, the doors open up for you. So how do you become vibrant through these stories, through this education? They bring a hope and a possibility out in every life that owns that. So you can become vibrant and at attract the things that you want to you, because your success is someone else’s miracle. And when you decide not to play the win, somebody always loses outside of you. People are waiting for you. And that’s what it’s all about with the network has some fun. Yeah,

Rich (17:10):
No, it’s fascinating. And, and one of the things I get from that too is that, um, uh, telling your story can be the thing that has other people feel not so isolated. Yes. So like, um, it’s not just about the, um, um, the professional athletes or, um, the, you know, um, the successful entrepreneurs. It’s about the stay, stay-at-home moms, you know? Yeah. It’s about the, um, um, the people who have, who have, um, battled through, um, adversity and came out ahead. It’s like, those are the stories that, um, you know, that there are other people, other people need to hear, you know, other people that feel isolated in whatever they’re doing. And they need to need to see the, the, the kind of positive possibilities of what can come from others that have been, that had been similarly situated.

James (18:03):
Yeah, absolutely. You know, in 1994, uh, life was coasting along and I hit a brick wall and I, and everything fell out. Everything that could go wrong went wrong. Murphy’s Law came to my door and moved in and I was living in a car. And I remember in the Holiday Inn in the parking lot, now first I started with a Porsche. Not so bad, a little cramp, but you look good. I blew the engine in the Porsche and a friend of mine sent, sent me a 1989 Buick century, did it from front to back, windshield crack from top to bottom. I had to start the car with wire pliers cuz I had no ignition. And I would go to p to different individual’s houses and say, follow me, we’re gonna get rich together. I would hide my block, my car two blocks away, and I’m sleeping in a, in a, in a holiday in parking lot.

James (18:47):
And I, I pulled the cover over my head knowing that I was gonna create more success than I’ve ever done before, because someone else told me their story at 24, they were homeless in the car, 28, they were rich. And I remember Victor Frank, or when his book, he wrote, two Men Trapped Behind Prison Bars. One man saw the mud, the other man saw the stars. So when you’re faced with adversity, what do you see? Where are you focused in your head? And I learned a long time ago, when things go wrong, just don’t go wrong with it.

Rich (19:18):
Hmm. Ah, I love that.

James (19:20):

Rich (19:21):
And, um, okay, so then, um, the, the network is a great way mm-hmm. <affirmative> people to connect with, with others, um, yeah. To connect through their stories mm-hmm. <affirmative>. Um, and, uh, you know, if we move up a few levels from, from adversity and like we move towards people that are, uh, having success in their business, but, and having struggles, uh, I know one of the things you like to speak about is high performance Yeah. And principles of high performance. So, I mean, you think we could take a few minutes and talk about like, the things that you figured out that really help entrepreneurs to excel?

James (19:55):
Yeah, absolutely. Ev everything you go through, you can choose to grow through it. And it uniquely qualifies you to be a guide for someone else who’s struggling. Because the struggle is to life, like I’m sure of a blade of grass, have a thought process. It wouldn’t want to be cut once a week. And just like a ca a Caterpillar has a struggle to get out the cocoon, but without the struggle, the wings don’t develop fully. So the struggle was all a part of it. That’s how we create the appreciation for things. And through the power of storytelling and sharing those struggles, you create access for other people. When I was diagnosed with cancer, I didn’t stop, you know, it was very serious. My levels were extremely high. And without chemo and without, um, surgery, I was able to come through that. But my family and, and it wasn’t something that I had to, to put effort towards.

James (20:44):
I just don’t stop. I don’t get down. I, I learned not to be, uh, outer directive. The things I can’t look, none of us are going to be here forever. How are we gonna live today? Your life has meaning and purpose this day. And you know, when you’re in these challenging times, you know, that’s a great time because when you’re in challenging times, we’re a little bit more humbled. We listen better and we ponder, we seek the solution out of the issue, or we bake in the issue. So when you’re having those challenging times, I’ve learned that, like I said before, when the world goes crazy, don’t go crazy with it. What is the next best thing, number one. Number two, you change your life two profound ways. The books you read, not just listen to but read because you’re activating different parts of your senses and the people you spend time around.

James (21:33):
So how do you get around the right people? Well, your goals and dreams create separation. You know, I learned that very early. You know, if I have a goal in, in getting a better life for my family or being, showing up as a better dad or a better husband, a better friend, a better son, if I have that aspiration, then I’m in spaces where that is activity is happening. So you gotta learn how to get in the room. So if I have aspirations to do something to make myself better, and my friend has aspirations and they want to do whatever they do, and it’s not in alignment, we’re still friends. You know, you don’t have to break friendships, but I’m gonna be busy focusing on the things in the direction that I have. So most people don’t have a direction because they have these feelings of not being worthy or good enough, or how do I do it?

James (22:18):
Well, it’s not about doing it as, as much as it’s becoming it. Read books, put things in your mind that feed it to give you, my mother took me to see Peter Pan when I was five years old. It never left me, you know, I didn’t want to grow up. I didn’t want to go to school. I just wanted to play and I still wanna play. You know, so it was always, cause when you hit a rock, and remember when you hit that road, uh, when you hit, um, uh, the wall, you don’t, you never hit rock bottom. You hit rock foundation. And that’s the foundation that’s inside of you. Now, when you hit a foundation, no matter where it is, you build from that foundation. That foundation is, will be the structure that will hold you up for the rest of your life that will solidify everything you’ve done.

James (22:59):
And you need the struggle to be able to own that because you can impact so many folks’ lives because you can empathize, you can understand, but don’t become it. There’s always another day, there’s always tomorrow. And just don’t quit on yourself. There are people out there that can help you. We have, uh, success events. They have ’em all over the world. And why is it that in the board of advisors, for example, why do people go there? A lot of people there are already having some success because they have to be around other people that keep them going because life is like walking up an escalator that’s coming down. If you don’t keep taking steps forward by default, you lose ground. Nothing stays the same. So I just learned so many different things about what it is, but it starts with reading. And by getting into the room and learning to serve, just serve.

James (23:46):
Don’t look with what you can get. What can you give? And if you do that, the doors will open up for you because when the flowers blooms, the bees will come. And the bees are your hopes, your dreams, your aspirations for better tomorrow, and the promise of who you were when your parents lift you up and, and brought you into this world, there’s promise inside of you. So, you know, if you understand these small things and just hang around some more folks read the right books, the language will change. And, and look up some events and say, how can I help? How can I serve? If you can’t afford to go, then go and help and crew be close, be outside the door, be close to the event. And if you stay close enough to the movers and shakers in their vehicles, you can get the richness, the richest of your life, however you define it, by getting clo close and inhaling their exhaust, then by the osmosis of it, you’ll begin to flourish.

Rich (24:36):
Oh, that’s so amazing. Don’t even know how to touch that. <laugh>

Rich (24:43):
Impression that I got from that though is like, the important thing is having your energy focused outward. Mm-hmm. <affirmative> like focused outward there toward the world. And yeah, like one, one notion that I believe in is abundance. Where you are putting it out there in the world, you’re expressing yourself and you’re not really watching to see how it comes back around to you because you trust that it will. Yeah. And you don’t have to keep track, right? So having your energy focused outward on how do I contribute, how do I go to the next, um, step helps keep you from being focused on maybe where the lack is. Is that, is that fair?

James (25:19):
Yeah. You, you are what you are conscious of being. I’ve lost everything two or three times in life. Millions of dollars. But that did not define me. I remember, um, you know, I had business, but I hated my life and I had, and I, it imploded and I had challenges in my, my first marriage and, and I needed a few dollars. And a friend of mine had a beauty salon, and he’s a great friend. And I said, look, I need a few dollars. He said, well, you know, sure, I’ll loan it to you. I said, I don’t want loan. I’ll come and work for it. He said, well, what do you want to do? I said, how about if I clean your shampoo room floors? And I knew that he liked those floors clean on your hands and knees my hand. He said, you don’t have to do that.

James (26:00):
I said, I want to do that. And I went there and got that. And, and it wasn’t an ego thing where I felt like I, I had to, you know, prove something. I just knew who becoming someone different that I can go out there and serve. And what happened is, and, and about six months later, everything turned around. I was making 10 Mel millions of dollars, about six months, the trajectory started changing. And, but the respect that he had for me and, and he was like nine years older, he still is. And, and the respect and love and the relationship we have for each other, because I didn’t feel like I was less than on my hands and knees. I needed to earn it because I didn’t wanna forget who my mother taught me to be who I am at all times. No matter what it, it is.

James (26:43):
Because, you know, Solomon said as the richest person in the Holy Bible, you know, and all the wives and conquer mines and all the gold, he said, vanity of vanity all is vanity. You know, I gained so much from learning to serve and to help, because money by itself will not solve it. Now you want to get money out of the way as an issue, but when you do that, if you can make a difference in the life of somebody else, you move from financial independence to bible financial significance because you’re not gonna take it with you, but who you impact and their children and their children is part of, part of the legacy.

Rich (27:18):
Yes. Amazing.

James (27:20):
Like getting too deep.

Rich (27:21):
<laugh> <laugh>. No, it’s, it is great. I’m entranced. Uh, you know, because you’re an amazing speaker, right. How to com tell the story and communicate it and really touch people, right? So yeah. Um, uh, uh, you know, let me just ask you a, a totally different question. So about ip, right? So just, um, what role have you have you seen through your businesses IP play, um, in the success of your businesses or, um, in, in the situations you encountered or any of the above?

James (27:56):
Yeah. Well, you know, I think my greatest pride and my greatest joy is that not that I helped and mentored 80 something people that made millions of dollars. I didn’t know they had to come, came to me and start counting for me. And not counting who they’ve impacted, but who they are as people, um, who they are. It is, is so special. And we still have these friendships and we still support each other and celebrate one another as well. And, uh, I think that is one of the greatest joys. However, all I did was teach what was taught to me by very successful people in business and in life. And, um, they had to go out there and do the work. I was just a part of that. And, uh, it just an honor because at the end of the day, rich, the greatest human need is what of significance to know why am I here?

James (28:49):
Does, does my life even matter? You know, when you get past that and, and you understand there’s something inside of you just says, um, there’s more. There’s more, there’s more. Then you, you can be embark on that journey and start to attract the things if you pay attention and you’ll grow into the space that you want to be into. And when you grow, you never wanna stop because it’s not about the acquisition as it is the journey of it and the growth of it. So I think those are the most special things to me, my family, um, my siblings, my wife, my kids, uh, the people, my friends that we are like family that we can, uh, get together and have a good time with, with no pressure, with no judgment, and just try to find out ways to make each other in the world better. And that’s what it’s all about.

Rich (29:36):
I love that. And, you know, just incidentally, I don’t think you, um, um, I, I don’t think I made my question clear. I was asking about intellectual property. I love you

James (29:45):
Ip. Oh, I got, oh,

Rich (29:47):
I’m sorry. I wasn’t gonna cut you off, Chris. Like, that’s just, yeah. Awesome.

James (29:50):
I did hear you say ip. Yeah, with the ip. Well, you know, I’ve written several books. My last one’s five frequencies of a high performance. And even with the network, we teach people how to protect their intellectual property. You know, how do you do that? And it’s very important because people don’t realize that you can, that that has a, a great monetary value and you want to protect that because if not, somebody else would take it and they will create something that your family misses out on because you didn’t. So you definitely have to do that, and it keep you out of a lot of court battles. And, and if you do it properly, if you end up in one, it won’t be if you’re making, and there’s a great chance that you can win from that. So, and, and, and, but most people don’t understand really what IP is, the intellectual property is.

James (30:33):
But think about, you know, okay, in our life, 80% of our life is driven by subconscious. 15 is conscious, the five sentence, the imagination. So, so often we have a great idea, but we don’t go forward with it. We write it down, we talk about it, then you see it someplace else. And if we go about the business of understanding how to protect it, then we will value it more and we can get the guidance to really how to take that one idea. And even if it doesn’t work, it can be attached to something else that will work. You know, so intellectual property can be your, you know, you, you know, you’re an attorney more than I do, but even my, um, the names of my companies, I had to protect those trademarks and those, I’ve had patents for things that I’ve created. Um, I’ve got, um, books that I’ve written, all that’s your ip. If you’re teaching and training, you do something well then get an ip, you know, protect it because if you can raise a great kid, then you have a formula. So find out ways that you can protect that information because it’s really invaluable. I don’t know, is that kind of more close to this?

Rich (31:34):
Yeah, no, that’s, that’s awesome.

James (31:35):
I just hire people like you the best that there is. Mm-hmm. <affirmative> and do it. And if, and if I don’t have the money that I come over and wipe your floors on my hands and knees,

Rich (31:43):
<laugh>. Oh, man. I love that. And I, um, I love so much about this, uh, conversation. Uh, if people wanna learn more about you or get in touch with you, how do they go about doing so James?

James (31:55):
Well, I, they can reach me by my name, sir, Dr. James ly on LinkedIn. Uh, they go through social media. However, the best way is just go to jd jd three because someone else would be in front of those other event, other platforms. So just come directly to jd jd three, or you can go directly to james, which is my speaker and trainer website as well.

Rich (32:22):
Awesome. I love it. Um, and, uh, I, I really appreciate you taking the time to, to do this interview, to be on this podcast. You’re amazing. Just thank you.

James (32:34):
I’m so honored to be here. I tell you, you’re doing some great work and I encourage everyone who’s listening to think about, let’s use your imagination and then call Rich and take your dreams and let ’em give it flight. You know, you’ve seen enough right now that you have some ideas that some people won’t think of. And it’s important because you have the education, the experience, and the, and the track record to help people avoid a lot of painful pitfalls that affect them and their family for generations to come. So thank you for having me. I’m honored.

Outro (33:07):
Thanks for listening to Innovations and Breakthroughs with your host Rich Goldstein. Be sure to click subscribe, check us out on the web at and we’ll see you next time.


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