Picture of Steve Waddell President and CEO of NASONI

Bootstrapping and Saving Water With Steve Waddell, President and CEO of NASONI

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Steve Waddell is the President and CEO of NASONI, where he guides the development and production of groundbreaking fountain faucets. His mission is to save one billion gallons of water annually by 2030, following the 17 Sustainable Development Goals set by the United Nations General Assembly.

Steve wasn’t always in the faucets business. He is also a seasoned project management professional with over 30 years of experience and success in management and financed the founding and growth of his company by entering entrepreneurship contests. He holds an MBA from the Florida Institute of Technology and a Bachelor’s degree in Business Administration from Saint Leo University.

Here’s a glimpse of what you’ll learn:

  • Where was Steve before starting his faucet business?
  • What inspired Steve to start NASONI faucets and how he got his company started
  • The inefficiencies with regular household faucets
  • How Steve created the design for his faucets, filed for a patent, and won contests to get funding for his product
  • NASONI’s solution for people who don’t have good tap water
  • Steve talks about the contest he entered that he didn’t win—and how it helped him get investors
  • NASONI’s sales strategies and the growth of their e-commerce sales
  • Creating a brand story and internet marketing
  • Where to learn more and get in touch with NASONI

In this episode…

When Steve Waddell started his faucet business, he wanted to create a product that disrupted the market to make people’s lives better, while saving water and healing the planet. He also had his children in mind and wanted to be a good role model for them and other entrepreneurs as well.

Millions of people start their day with an inefficient way of getting water to brush their teeth and wash their faces. In the process, they end up wasting a lot of water. To solve this problem, Steve found the perfect solution: fountain faucets.

Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Steve Waddell, President and CEO of NASONI, to talk about Steve’s mission to save water through his innovative fountain faucets. They discuss the common inefficiencies with using regular faucets, Steve’s process in designing and filing a patent, and how he used contests to finance his business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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