Glen Ledwell

Hacking Joint Ventures with Glen Ledwell

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Glen Ledwell is a serial entrepreneur and the Co-founder and CEO of Mind Movies, a dynamic company focused on helping people achieve their goals through the Law of Attraction. In the first three years of Mind Movies’ inception, Glen took the company from $0 to $6 million solely through joint ventures. To date, he has generated an excess of $60 million online, with $30 million of that total sourced purely from joint ventures.

Glen has a diverse background. He is the Founder of Flight Club Mastermind, an exclusive, high-end online marketing mastermind for top internet marketing entrepreneurs. He also owned and operated a property development company, a nightclub, an event company, and launched the first ever in-bathroom advertising entity in Australia.

Here’s a glimpse of what you’ll learn: 

  • Glen Ledwell’s experience working in the nightclub business and what he learned about managing relationships 
  • Glen talks about the nightclub business and what he teaches at JV Hacking 
  • What makes joint ventures work?
  • Glen’s advice on working with affiliates
  • Glen shares Rich Goldstein’s page on JV Hacking
  • How to get in touch with Glen

In this episode…

Relationships are essential when it comes to building your career as an entrepreneur. Networking can help you connect with business owners that have similar or complementary skills, and can even forge your path towards building great businesses. 

From experience, Glen Ledwell knows that joint ventures are a low-risk and low-cost way to start and run a business. The cost of acquiring traffic and getting leads is low, which means that your business expenses will remain on the reasonable side to start. Joint ventures also make it easier for a business to benefit from people with skills that the founder may not have.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Glen Ledwell, the Co-founder and CEO of Mind Movies, about leveraging joint ventures to build a thriving business. Glen also explains how joint ventures helped him quickly scale his business and shares his tips for working with affiliates. Stay tuned.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to They have amazing free resources for learning more about the patent process. 

You can email their team at to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Intro (00:09):
Welcome to innovations and breakthroughs with your host, rich Goldstein, talking about the evolutionary, the revolutionary, the inspiration and the perspiration and those aha that change everything. And now here’s your host, Rich Goldstein.

Rich (00:34):
Rich Goldstein here, host of the innovations and breakthroughs podcast where I feature top leaders in the path they took to create change. Past guests include Joe Polish, RO Fraser, and Zach Benson. This episode is brought to you by my company, Goldstein patent law. We help you to protect your ideas and products. We’ve advised and obtained patents for thousands of companies over the past 27 years. So if you’re a company that has software or product or design, you want protected build to Goldstein patent, where are amazing free resources for learning about the patent process. And you could email my to explore if it’s a match to work together. You could also check out the book I wrote for the American bar association that explains in plain English, how patents work it’s called the ABA consumer guide to obtaining a patent. I have with me here today, Glen Ledwell, if you ask Glen, he might describe himself as a serial entrepreneur. Uh, but the way I see it, he’s more of a parallel entrepreneur because several of his ventures that he founded still exist and are still growing today, uh, among these Glen founded or co-founded mind movies, JV hacking, and the flight club mastermind, which have collectively inspired and connected multitudes of people, both for fun and for profit. So I’m very pleased to welcome here today. My friend, Glen. Ledwell welcome, Glen.

Glen (01:53):
Thanks rich. It’s uh, great to be here, man.

Rich (01:56):
Absolutely, absolutely. And, uh, yeah, we we’ve seen each other a lot of events. I mean, we’re both, I think very, very social people. Like we enjoy meeting other entrepreneurs. Uh, and, uh, I’ve, I’ve got a little bit of your story, but, uh, as I understand that you started out in the nightclub business, do you wanna tell me a bit about that?

Glen (02:16):
Oh, well, yeah. How much do you wanna know? Um, <laugh> uh, do you want to get right to the story where I had a yeah, five Samoans and a trunk load of shotguns in the, in the trunk in front to protect ourselves from being basically killed or destroyed by a R not rival, but uh, a big drug Lord in Sydney, or should we just end at that? <laugh>

Rich (02:40):
Yeah. You know, I’m sure there’ve been lots of adventures, but I’m most curious about kind of like what, what got you started in the nightclub business and then what did you create out of that?

Glen (02:52):
Yeah. And, and really all jokes aside. Yeah. It’s um, I really, for the moment

Rich (02:56):
We can come back, we can circle back to jokes in a minute or two.

Glen (02:59):
No. Yeah. But no, I, I really do, um, I wasn’t aware of it as much at the time, but, but being in this industry for so long now, I’ve realized looking back that most of what I’ve learned about relationships, psychology, human behavior, emotion, um, as a marketer, that’s the paramount know, um, and the most important thing, uh, is how do you make people, people feel good? What emotion are people looking for? Um, when you’re writing copy creating a video, having a conversation. Um, I really, I really go back to those nightclub days when I kind of did this for necessity. Um, what, what led me to that? I guess I was kind of always that guy, the social guy, probably like we still are today, but mm-hmm <affirmative> yep. You know, I was the guy that knew every, you know, knew the owner or the manager or the whatever.

Glen (03:51):
And my line to get into the club was usually longer than the main line to get into the club. Um, so, you know, I was fairly, fairly connected in the, in the, I guess, should say the nightclub social industry in Sydney in the early nineties. Um, so it was just kind of a progression too long, a story to get into, but I ended up buying my own nightclub, setting up my own events comp. Now I used to run big dance party, style cruises, uh, do one of events, ended up buying a nightclub. Um, I was the promoter. So I used to promote the night and back then there was no social media. It was, this is what I’d say, how good a promoter you are is how often you’re out and how, how many people, you know, if you weren’t out all the time, socializing with people, you weren’t a promoter, you know, of course, fast forward 10 is all you needed was a good following on MySpace back in the day <laugh> or, uh, you know, now it’s obviously Instagram and Facebook it’s changed everything, but, but back then, that’s what it was.

Glen (04:51):
And it was very, very much so, um, about what, well, same thing, right? Forming relationships, making people feel good, um, which you is all we do, you know, how many quotes have you heard that is something like that. All you gotta do is give people what they want to get more of what you want. Well, that’s like, make people feel good. What’s the emotion they’re looking for 90% of the time at some type of validation. So I enduring the nightclub times. I was, I used to work on, I did that for years. It was very dangerous. I used to have death threats all the time, whole nother story, but it was so important to me to not just connect with the people, but have the right people, um, in the club. Again, there’s so many similarities women in here, but what I learned very quickly was what I just said.

Glen (05:39):
I mean, what’s my job. Oh, I’m the club owner. I’m the guy like, you know, made it kind of made me uncomfortable that people thought I was this rockstar. Cause I owned a percentage of a nightclub. Um, but I very quickly got comfortable with it realized it was my role and realized my job was professional. Handshaker back slapper. What does that mean? Make people feel good, validate them on the way in. So this was a big lesson about that. Um, and then managing different personalities. This really taught me a lot about psychology, um, and, and particularly human behavior. Like I was dealing from everyone, but the party guys, I was dealing with dormant with big egos DJs with big egos. I, um, people in the, in the whole, that whole industry are pretty flaky. Um, then you’re dealing with cops, uh, corrupt cops, bikes, drug, Lords, every other type of gangster. And you had to try to keep all of these people at arms length. It’s still friends, but not two friends because then they owe you. So I really learn a lot about how to deal with people, um, and how

Rich (06:46):

Glen (06:48):
How to manage and exactly not just how to manage a relationship, how to, how to manage multiple. Like I give the extreme of club kid to the drag queen <laugh>, you know, like, you know, talk about extreme personalities, you know? Um, but yeah, but, but that how to connect and form relationships was what, how you make people feel good? What do they want, what do they want? You know, make them feel good. Um, yeah, that was really, there was a lot of lessons through that, but that’s um, yeah, I always think back on that as was probably my biggest learning experience, um, when it comes not, not just, uh, as a business person, there was a lot of that, but more that the human behavior, the marketing, the relationship part. Yeah,

Rich (07:35):
Yeah, no, absolutely. And, and, you know, like, uh, um, uh, and so I, I kind of want to skip over mind movies and I’ll just say about mind movies, like not, not to discount what you’ve done there, you’ve created 60 million of online sales, but I’m fascinated between the connection between the nightclub business and the JV hacking empire that you created. Yeah. Because it just seems like a natural tie where you have, uh, you you’ve taken those lessons about relationships, about people and you’ve, um, and you’ve, um, kind of systematized it and used it to teach people how to create their own set of relationships. Not necessarily with the drug Lords and the corrupt cut.

Glen (08:20):
Thank God.

Rich (08:21):
<laugh> but you’ve got them how to create other joint ventures. And so, yeah, I guess let’s talk about that tie in.

Glen (08:28):
Yeah. So really it’s funny. We’re not really skipping over my movies at all because it was mine movies, how I actually came to realize all these things and I, I just kind of give you the bullet points in that when I got into my movies talking like Jesus was oh seven, uh, moved out here to the us in oh eight. Um, but I, I wasn’t technical. I still can’t type. So if there’s anyone who’s a technophobe out there, believe me, uh <laugh> you don’t need to be technical. Um, so I, I felt very at a, at a big disadvantage. So I was like, oh, what do I know how to do? Um, I can write a one line email that took, take me 10 minutes, get people on the phone, um, and connect. I knew how to talk to people. Okay. I can do that.

Glen (09:09):
But I was like very intimidated. I’m like, I don’t know anything here. Um, fast 40. Why did we have such huge success? Just because I got people on the phone, I met with them when I could, um, for necessity kind of glad that I was couldn’t type to be honest. Cause I feel like even today, people hide behind their hide behind their computer hide behind their, especially now, I mean, 10 years ago it was bad now it’s unbelievable. Like, and it’s not that it’s all bad. It’s um, people don’t people less and less realize or yeah, less and less realize that nothing’s changed with relationships. You, you can have kind of a relationship through text. You can kind of, you can’t have a real relationship, you know, it just, it’s never gonna be any different, you know? Um, but I, I think now more and more of society and we’re so used to it, um, people are becoming less and less likely to actually have a conversation.

Glen (10:03):
So honestly, a lot of the stuff I teach is, is a lot of those fundamentals that I think people either don’t know or they’ve forgotten or think it’s changed. Um, but yeah, really how the mind may be. So I, I didn’t know anything else to do. So what I realized over the first year or two, you know, I was following amazing programs like product launch form Lauren Frank Kern was one of my mentors and you know how to do the actual stuff. But I realized, you know, there was, oh, not, there was a gap. I just had a few ideas, um, on how to motivate people, um, how to get people to actually get back to you, how to get them to do what they say. And if you’ve ever done a launch or anytime you join ventures, anyone who’s listening knows what I’m talking about.

Glen (10:48):
Someone saying, yes, I’ll do that is, is 5% of it. You know, you’ve gotta motivate them. So I just, in my mind, over 10 years develop this system where I would reach out to them, you know, months out, and then I’d have a system where I’d follow them up again and then I’d follow them up again and different things in different way, in a cool way, not too pushy, but a little bit pushy, you know, you’ve gotta be a little bit pushy. Um, but you know, really getting outta my comfort zone, big time, getting of my comfort zone, doing videos, which I was very uncomfortable to do back then. Um, and I basically developed their system because that’s all I knew what to do with mine. Movies was, I mean, we, we just exploded back then. And it was literally zero to 6 million in volume in the first three years using nothing else, but joint ventures.

Glen (11:43):
So it’s like, I don’t obviously say that to brag that would be difficult to do now today. Um, you know, and I, and, but it wasn’t like, I didn’t think I was, you know, all that. That’s all I knew how to do, you know, now thank goodness we know how to do a few other things as well. But, um, but yeah, so finally years and years, and years and years later, my now business partner originally Goldsborough kind of convinced me into writing a book with him. Um, and it was on all these principles, writing the book, we then created a course and then asked, well, he really recognized this system that you do to leading up to a launch during a launch, motivating people, getting your team what to do and when to do it. And he said, have you ever taught that? And I’m like, I’m, that’s just kind of in my head. So out of that, we created 60 critical tasks. And of course, you know, we have all kinds of information on trainings on that. And we have a, an automated software to do that now. So that’s kinda the short story version, uh, where we got to where I created this just in the last few years.

Rich (12:48):
All right. Cool. And, and so I just wanna kind of tie it in together now with, with flight club also in that, um, so flight club is a mastermind. It’s a group of, of people that, um, get together several times a year to, uh, to learn from each other, uh, to share, um, kind of what works for them. And, um, of course you bring in speakers for that event too, and then, um, and to have fun. Sure. Um, and so it, it’s a, um, you know, it’s all about connecting people together, right? And so between flight club and the JV hacking, um, educational programs you created in software, uh, you connect people, you bring people together. And, um, and, and I think people to have ideas, people that want to launch something, usually they’re starting with, with not all of the resources that they need, whether it’s not all of the money that they need, it’s not the, the, the distribution that they need, or maybe there’s someone that they need to cooperate with to make the thing a reality. So a big part of it, like key for them can be joint ventures and getting good at connecting and joint ventures. So maybe we can do just a few minutes on some of the fundamentals of what makes connecting work, what makes joint ventures work. Um, could we do that totally.

Glen (14:10):
Yeah. And I couldn’t agree with you more obviously. I mean, you know, I, I kind of, you know, I am that, that person that did that, cause like I just explained, I didn’t know how to do anything else, but, and look, I’m not saying, oh, joint ventures is the only way to, you know, do your business. But, but what I do say, um, and do know is it’s the least risk, most cost effective way to get traffic for your business, without question, um, people say, oh, you pay 50% commission or whatever. I call it free. If you are paying for a lead, uh, or a, or not even a lead a sale after you’ve made a sale to me, that’s free money. Yeah. Doesn’t matter what the percentage is. You know, if you’ve got

Rich (14:52):
Buy anyt, anything without any results, you don’t have to invest in like a $1 setting something up and then maybe not getting any results you pay at the same time that results are generated. And therefore it’s just, it’s just a cost. Uh, it’s a variable cost. It’s a cost of getting the lead. And essentially you could say it’s free because it didn’t cost you any overhead.

Glen (15:17):
No, it’s, and that’s what I mean, obviously it’s free free, but I deal, I have that discussion with people. Well, it’s not really free. Well, I let’s let’s let’s let’s agree on risk free.

Rich (15:27):
There’s no like, um, let me, let me spend some money on and something and then hope that it works. If it works, you’re only spending money if it worked.

Glen (15:36):
Yeah. The thing is you are, you are getting, and there’s a whole thing that comes into this. You are getting the person that’s promoting you to take all the risk, 100% of the risk for you. So that to then send you money. And then after they send you money, you then give them some money back. I mean, that’s in the simplest way. I think it’s, um, if you’re starting out particular, even if you’re not, I mean, if you don’t have it as a pillar in your business, it’s obviously a great pillar, but particularly starting out, which is why I now teach it is because it’s exactly what I did. You know, I didn’t know how to do anything else now. It’s, uh, it’s one of the things it’s really simple, but not easy. I mean, most things in business are, you’ve gotta get outta your comfort zone a little bit.

Glen (16:18):
You’ve gotta talk to people on the phone. You’ve gotta actually form relationships. So it’s, it’s not that it’s, there’s no work. There’s absolutely a lot of work in it. Um, but you know, like I said, if, if you don’t have a lot of money or, or a skill in, um, other types of media, which most people, when they start out, don’t, um, I just see it as one of the best ways to, to get going. You know, everyone’s got a, you know, a few people on Facebook or Instagram or people are, oh, I don’t have a list. Well, there’s many, many ways you can reach people, you know, um, which we can get into that as well, if you like, you know?

Rich (16:54):
Yeah. And, and just as an example, right? Like as like a tangible example, like, well, how well can this work? So of the 60 million in sales, you’ve generated online through my movies, half of it, 30 million came through this type of joint venture system. Absolutely. Type of affiliate, more marketing, I guess you, you might say.

Glen (17:15):
Yeah. And you know what, for the first five years, I dunno what the numbers would’ve been. It would’ve been 85% of all of our revenue came from that, you know, and it’s just, we, you know, learned how to, and had a bit more money and whatever used to learn, how to do other mediums. And now we do all, and you know, the joint ventures, part’s probably, uh, probably a third now, you know, which is great, you know, um,

Rich (17:43):
Which is really interesting because it’s, it’s a little counterintuitive, it’s kind of the opposite of what people would think people would think like, oh, once you make it to a certain level, then you can partner with people. And you are saying that it’s a way to get started, um, with, uh, and it’s kind of like, um, you said in the beginning it was like 85% of your business. And so essentially when you didn’t have the, the capital to invest in other lead generation, you were doing it through joint ventures. So again, counterintuitive, it’s like, it’s like, it’s, it’s not that you need to get to a certain size or certain respectability for people to want to do business with you it’s that you can sought out this way by doing things the right way. Correct.

Glen (18:25):
Yeah. And, and, um, no, absolutely. But there’s a lot of cap in there. Um, and a lot of the, you know, a lot of the stuff I teach is what not to do. Um, you know, when you typical <laugh> yeah. Right.

Rich (18:38):
Results are not typical, you know? Yeah. That’s really a market, but truly

Glen (18:43):
It’s, it’s, you know, starting out, but like, I don’t want anyone to get the wrong idea and go, oh, I can just put,

Rich (18:47):
Offer disclaimer on the, out there. Yeah.

Glen (18:50):
Yeah. But, you know, um, you know, I don’t have to test anything. I can just put a page up and reach out to people and ask them to promote it. Absolutely. But put the lesson,

Rich (18:59):
But the lesson is there though, just in general for people and collaboration that like there’s a lot to be gained by creating relationships and working with other people, finding people who, similar interest or kind of complementary interest that, that fit together like Locke and key, where there is something more to be gained by working together than not. So exactly developing those skills could help you tremendously, whether it’s directly affiliate marketing, that you, you make money from it’s, those skills can just help you to, to get some traction.

Glen (19:32):
Yep. Yep. For sure. I mean, there’s the, the, the best way I like to explain it, though, if we’re talking about starting out tonight, Jeff Walker, I’m sure invented, um, this, uh, this, this, uh, phrase, but it calls it a, B, C, and D level JV partners or affiliates. And you know, it’s not derogatory or anything, but it’s just a really good way. I wish I knew it when I very first started out. Um, but basically it’s like, you come into the like, and this is, this is the way you can start, which is why I wanna explain this, you know, you’ve got, you’ve created a product, you’ve got a website or some way to sell it. You maybe have a small list, or maybe you have no list. You have just a following on Facebook. You dunno how to test or do any of this kind of things.

Glen (20:16):
You don’t even really understand what EPCs and all this kind of thing means yet, but you can still form relationships, you know, with other similar levels, I was doing this without knowing this, when you’re a D or even a C level affiliate, you find other DS, they don’t care about all this stuff. Do you send me some traffic? I’ll send you some traffic. No, one’s oh, the EPC wasn’t high enough. It’s just about building that up. And the thing with it is D levels always know C levels. When you get to a C C’s always knows BS, and B’s always no as, so you can, the thing is what not to do. Don’t try to reach out to a and B level affiliates when you’re a D it’s just a waste of your time and their time. They’re gonna say, well, what are your numbers? What’s your NPC? What’s your average conversion? What’s you gonna go? Ah, uh, and unfortunately the mistake a lot of people make is they kind of make it up, um, which is obviously the worst thing you can do when your business is based on relationships to burn it before

Rich (21:20):
You, easy way to burn a bridge is to <laugh> to, um, burn it. Wasn’t a lie. Right.

Glen (21:26):
And it happens a lot. It really does happen a lot. Um, which again, why it’s important to teach this kind of stuff on how to get started and how to move through those stages. But I mean, I went from a, a D to an, a, in probably a year and a half, which is pretty unheard of, to be honest, but, but it just shows how quickly you can do that. If you, some

Rich (21:51):
People say you’re still a bit of a D, but I think you’re a great guy. <laugh>.

Glen (21:56):
Yeah. But you know what I mean? It’s, it’s not, like I said, it’s not even, you know, it’s yeah. Basically the people with the biggest business and the biggest list that have been around at least a few years. Well, yeah, they can be an, a, the B is just one bit below N a C is kind of in between, you know, a little bit more about testing and you know, a little bit about, you know, I mean, it’s, it’s, like I said, it’s not, but the, the main lesson is why I’m explaining it like this. I wasted months of my time as a D maybe I was nearly a C, but I was certainly a D a C reaching out to a no, I had no business doing that. Yeah. I just wasted so much time being all asked hurt because no one got back to me.

Rich (22:38):
<laugh> yeah. And so it kinda like just a, like, moving it over into the product space, for example, it’s like someone might have an idea for, um, something related to drinks and they’re like, who do you know? They can get me into Coca-Cola.

Glen (22:53):
Yeah. It’s

Rich (22:54):
Exactly the same thing. Right. So it’s like trying to connect with the, a, what about the

Glen (22:58):
Little corner store guy that you can just do a deal with direct? What about talking to that?

Rich (23:02):
You know, or some there’s some small software companies, like not software, um, um, software companies, there’s some small that are like a few million dollars worth of revenue that are looking for something that’s going to help bring them to the next level. So it’s, um, exactly, exactly the same. Yeah. The, the people that are hungrier it’s like the, the bees and the CS are hungrier. Um, yeah. And, and that plays into it too. Right?

Glen (23:27):
Absolutely. And, you know, I think, I think it’s a good, uh, progression to the, the next biggest mistake. And when I say everyone makes, I made it that’s, that’s how I know. Um, you reach out to the wrong people when you’re starting out and you talk about the wrong things. What’s the wrong thing. Um, I’ll use mine as an example. I, you know, my movies was my first product in my mind. It’s the greatest product in the world, whether it’s true or not is irrelevant. Um, in my mind, it compliments everybody else’s product. There’s nothing else like it. So what would I reach out and say to people, I have this most amazing program, your people are gonna love, oh, I’ll pay you a commission, everything wrong, everything wrong. Because what we, we get so attached to our own products that we think that’s what people now, now, what should I have been selling?

Glen (24:20):
And what should you sell when I’m, when I’m trying to bring on a partner or an affiliate, they really don’t care about my product. And when I say don’t care, doesn’t mean, of course, it’s gotta be good. That’s a given. It’s gotta be good. It’s gotta do what it says. Don’t talk to anyone. If you don’t have those things, but what are you selling? You, they’re not gonna buy your product. They’re gonna promote your product. So you’re selling what, how smart you are. <laugh> you might be fluffing. There you go a little bit. You might be saying, Hey, this is your list will love this for these reasons. It’s a great fit. That’s a throwaway, but my EPCs are this. This is why you should listen to me. I’ve done this launch. I’ve done this. Why should you listen to me as a marketer? In other words, why can you trust me? Because remember they’re taking all the risk. So you see what I’m saying? It’s completely different.

Rich (25:13):
There’s a different set of things that they have their attention on hundred percent and, um, than your product and, and it’s, and it’s about kind of who are you and how, and why could they trust you? Why should I trust? That’s what you, you need to focus on. Yeah. Um, and then once you create the relationship, then you can get to the product. And, uh, and, and totally,

Glen (25:34):
Of course the product’s gotta be a fit. I mean, obviously those things. So I don’t want people to misunderstand that, but you just gotta realize what you are selling. Right. And I see this time and time again, um, people are trying to sell you a product where it should be the throwaway. It should be, this is a great fit to your audience. Cause X, Y, Z, and then everything that’s important to that person. And if, if you’re starting out and you don’t have a list and you don’t really have a currency, I call it, try and do something else say, Hey, um, look, I, I, I don’t have much of a list that I’d be prepared to pay you a minimum per click. I’d be prepared to reciprocating some way I’d be prepared to pay you a hundred percent commission. I have these numbers, or I don’t have these numbers. Um, there’s a lot of ways you can get creative with the deal, but people go, oh, I’m new. I can’t really get started. Cause I don’t have anything to offer. You’ve gotta get creative

Rich (26:31):
And think, yeah. And you could find out what they need, what they need might not be anything that you anticipated. It might be something that you actually, um, can easily provide

Glen (26:39):
Another great strategy too, which worked on me beautifully. Um, years, years, and years and years ago is, um, a guy reached out to me and he actually had a Facebook agency of some kind. But anyway, the, the point is this, he said to me, this is probably 10, 11 years ago. He said to me, oh Glen, you know, do you know, uh, John ASF? I said, well, obviously know who he is, but I go, I don’t, he’s in our industry obviously. And I said, we never actually met. We both live in San Diego. Oh, okay. Do you want me to kinda great. What, what do you think he did to John? Hey John, do you wanna meet Glen from my movies? Oh, I obviously know who they are, but we’ve never met. We met and formed a relationship from that. What I found out a year or two later, that’s what, this, how this guy built his whole business. He, I thought he most connected guy in the world because he connected me with someone who really I should have been connected with. And so what he did, he looked at people who he wanted to do business with found out who they wanted to be connected to and did exactly what I, I thought it was the most brilliant strategy I’ve ever heard. Like you just said rich mm-hmm <affirmative> what do people a T what affiliate, marketers want more affiliates? You know? So, uh, yeah, that’s a pretty good one, whatever they want. Yep.

Rich (27:54):
Absolutely. Um, okay. So, so then, um, now in terms of the joint ventures and JV hacking, like you’ve got, um, uh, I think you’ve got a, a page that you set up and just as a little example of this, like example of, uh, of, uh, of how this works with affiliate marketing, we decided to set up a page, um, you know, JV, you know, not cause I’m, I’m expecting to get rich from it, but rich sure. I’m to see how it works. Like I’m curious to see if, uh, you know, if, uh, some of my audience goes to your page to learn some things about joint venture hacking. So yeah. Well, if that’s

Glen (28:36):
Basically what that page is directing you to a special, uh, link for you. Um, and it’s a webinar registration, and it’s a training, uh, that Mike full same and I, uh, did, and, uh, very, very informative if you’re interested, basically Mike for, oh, I don’t know, an hour to a 90 minutes. I can’t remember how long basically just interviews me. And I mean, he knows as much as anybody in the industry about this kind of stuff.

Rich (29:04):
Well, well, Mike is the genius behind, um, uh, webinar jam, right?

Glen (29:07):
Yeah. Webinar jam. I mean, groove digital is his company now, which is a whole nother whole nother level. But, um, but yeah, if you’re interested in this kinda learning more about this, it’s totally free. Just go there, register and, and, uh, yeah, you can go through the training. Of course, at the end of the training, you’ll have an opportunity to, to, to buy our course and software and whatnot, but it’s incredibly affordable, but, but if nothing else, um, it’s very, very, very good training if you’re interested in that. So

Rich (29:36):
Cool. And, um, absolutely. And, and by the way, you just, um, it just occurred to me. I need to have Mike on this program. Yeah. <laugh> he created. Yeah. So, so, you know, coming soon <laugh> yeah, there you go. Mike feels same, but, but yeah. Well I’ll obviously

Glen (29:52):
Go ahead and connect you because that’s what we do. Rich.

Rich (29:56):
We’re both connectors and, and we connect people. Um, and, uh, yeah. And so if people wanna learn more about you or get in touch with you, how’d they go about doing so, uh, look,

Glen (30:06):
I I’m very accessible. I mean, you can find me through mind Uh, you wanna find a little bit about us and our story, um, Facebook, Instagram, like I said, I’m very, very accessible, you know, find me on, uh, find me on Instagram on Facebook is really easy. Like I said,, JV Any of those you can absolutely find.

Rich (30:31):
Yep, absolutely. Um, and if you wanna check out JV hacking, go to JV,, because we want to run this little experiment here and see how many people go over there and check it out. Yeah.

Glen (30:43):
And just, yeah, like I said, just enjoy the training, you know, if nothing else.

Rich (30:47):
No, absolutely. Um, and thank you for, thank you for putting that together by the way. Oh,

Glen (30:52):
No worries. My absolute pleasure.

Rich (30:55):
And, um, cool. And, and of course, thank you for being on the show. I really appreciate you taking the time to do this and looking forward to seeing you at some events, um, in the near future, for

Glen (31:04):
Sure. Glad, glad to be here. Rich it was a pleasure.

Outro (31:12):
Thanks for listening to innovations and breakthroughs with your host, Rich Goldstein. Be sure to click, subscribe, check us out on the web at and we’ll see you next time.


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