Picture of Howard Tiersky Founder and CEO of FROM

What Makes Brands Succeed Online?

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Howard Tiersky is the Founder and CEO of FROM, The Digital Transformation Agency, a 75 employee digital agency that helps executives at large brands transform the customer experience to win in today’s digital world. He is a successful entrepreneur who has been named by IDG as one of the “Top 10 Digital Transformation Influencers” and by Enterprise Management 360°as “One of the Top 10 Digital Transformation Influencers That Will Change Your World.”

Howard is also the Author of the recent Wall Street Journal best-selling book, Winning Digital Customers: The Antidote to Irrelevance. Howard also speaks for large organizations at major events and podcasts and is a member of the Adjunct Faculty at New York University.

Here’s a glimpse of what you’ll learn:

  • Howard Tiersky’s background and how he got started in digital marketing
  • The evolution of the internet and technology — and how they improve customer experience
  • What makes a brand successful digitally?
  • What long-established brands should do to shift to the digital world
  • Howard talks about the process of writing his book, Winning Digital Customers: The Antidote to Irrelevance, and what he learned from the experience
  • How Howard’s use of “winning digital customers” and “relevance” helps with his branding
  • Where to learn more and get in touch with Howard Tiersky

In this episode…

To create a great customer experience, brands in the digital age have to find ways to maximize technology if they want their products to benefit their customers. You have to create value and increase your brand’s appeal — and stand out from your competitors to become successful.

According to Howard Tiersky, the most successful online brands use technology and the internet to provide better experiences for their customers. They focus on a hyper convenience frame of mind to make it easier for customers to find, learn, and use their products. They also personalize online experiences to meet the needs of different customers.

Howard Tiersky, the Founder and CEO of FROM, The Digital Transformation Agency, is Rich Goldstein’s guest in this episode of the Innovations and Breakthroughs Podcast, where he talks about transforming the customer experience online. Howard also talks about writing his book and explains what brands can do to become successful behind the screen.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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