Picture of David Wilmot Founder and CEO of Tuli

Building a Community Around E-commerce Shopping

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David Wilmot is the Founder and CEO of Tuli, a social shopping platform. He is a 4-time founder and CEO with 3 successful exits and Fortune 500 executive experience. He is a passionate and decisive leader with a track record of delivering results for founding teams and shareholders.

Before Tuli, David was the Chief Operating Officer for UCode and Head of Operations & Sales at Pressed Juicery. He is obsessed with developing people and building mission-driven businesses that make the world a better place.

Here’s a glimpse of what you’ll learn:

  • David Wilmot talks about his background and passion for entrepreneurship
  • The entrepreneurial struggles David’s father faced and how that prepared David for his own entrepreneurial journey
  • How David became an executive at Starbucks and what he learned from the experience
  • David’s experience as part of the Pressed Juicery team, the opportunities he saw there, and the role IP played in the company
  • The strategies David and his team took to set Pressed Juicery apart from its competitors
  • The work David did while at UCode and the lessons he learned
  • David’s inspiration to start Tuli and the vision behind the company
  • The new features David’s working on for the Tuli platform
  • Where to learn more about Tuli

In this episode…

People naturally want to be part of a community and connect with others. Unfortunately, online shopping through social media and e-commerce platforms isn’t the best place for connecting. As more people transition away from the mall and towards the screen, that feeling of being in community with others while shopping around starts to evaporate.

However, with the growth of e-commerce, many people are choosing which products to buy based on other examples of community: online reviews and recommendations from friends, family, or influencers. This is why David Wilmot created Tuli, a social shopping platform: to help online shoppers connect with others and easily find recommended products. By building inclusive online communities, David hopes to bring the warmth of retail shopping to e-commerce, one keyboard at a time.

In this week’s episode of the Innovations and Breakthroughs Podcast, host Rich Goldstein is joined by David Wilmot, the Founder and CEO of Tuli, to talk about building a community around e-commerce shopping. They talk about how David’s social shopping platform works, why it’s important to be part of a community, and how David’s background drove him to entrepreneurship.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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