Picture of Benjamin Harrison lifelong entrepreneur and product developer

How to Discover Licensees Through Linkedin

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Benjamin Harrison is a lifelong entrepreneur and product developer who has worked with some of the top musicians in the world. Through teaching the methods he created while pitching his own products, he has helped hundreds of innovators and entrepreneurs to successfully get their own ideas into companies of all sizes.

Benjamin has also created a system that uses LinkedIn to help inventors connect with potential licensees. He recently published a book that explains licensing ideas using LinkedIn, detailing how inventors can use LinkedIn to obtain superior results. He co-wrote the book, Licensing Ideas Using LinkedIn with Stephen Key.

Here’s a glimpse of what you’ll learn:

  • Is Benjamin Harrison a musician?
  • How using LinkedIn helped Benjamin connect with top music executives
  • How professionals use LinkedIn to build connections and how it’s different from other social media accounts
  • Leveraging LinkedIn to find licensees for your products
  • What makes LinkedIn better than cold calling or emailing?
  • The right way to send connection requests and get introductions on LinkedIn
  • Benjamin talks about co-writing Licensing Ideas Using LinkedIn with Stephen Key and building the Smart Pitch community through inventRight
  • How to get in touch with Benjamin Harrison

In this episode…

Getting in touch with top executives in most industries can be a big challenge for most inventors. You can try cold calling or cold emailing, but your efforts may be futile. One reason why you’re not getting any responses with this strategy is pretty straightforward: your outreach methods are too easy to ignore!

So, how do you pivot? By appearing as a colleague instead of a nuisance looking to pitch or sell to them.

This is where LinkedIn comes in handy for creating professional connections; but, most people make a number of mistakes when trying to connect with professionals and executives on LinkedIn. For instance, most people send marketing scripts or materials immediately after they connect with someone—before getting permission from them. By doing this, they end up looking like a bot or spammer, and their pitch gets ignored.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Benjamin Harrison, entrepreneur and product developer, to talk about how inventors can find licensees through LinkedIn. Benjamin explains how to soften an introduction on LinkedIn, how to create a professional LinkedIn profile, and how his Smart Pitch community works.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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Join over 10,000 others who have asked us to help protect their ideas.