Picture of Yoni Kozminski Founder and CEO of MultiplyMii and Escala

How to Build a Company Structure to Scale a Business

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Yoni Kozminski is the Founder and CEO of MultiplyMii and Escala. He has spent a decade in digital marketing and creative advertising globally, including Australia, Los Angeles, and Tel Aviv. He has developed digital strategies for companies like Mercedes-Benz, Mastercard, Sony, Medtronic, and many eight-figure e-commerce brands.

Before starting Escala and MultiplyMii, Yoni expanded an Amazon business from two million to five million dollars in sales in just 12 months before it was sold. The expansion success was based on his ability to create process improvement alongside his team. From there, he created his current companies with a focus on helping other entrepreneurs grow their teams and create efficient processes to scale their businesses.

Here’s a glimpse of what you’ll learn:

  • Yoni Kozminski’s background and how he got into digital marketing
  • The connection between architecture and Yoni’s current work
  • What Yoni did to build successful businesses
  • How Yoni helps other business owners through his two companies, MultiplyMii and Escala
  • What entrepreneurs should do to optimize their businesses
  • Yoni’s advice to e-commerce entrepreneurs on recruiting
  • How to get in touch with Yoni

In this episode…

Having spent many years building successful businesses, Yoni Kozminski learned that having a skilled team is key for the efficient execution of a company’s goals. As a manager, he learned how to build the right company structures to support the businesses he was managing and discovered the right strategies to use to help the companies operate more effectively.

Similar to architecture, Yoni also learned that a successful entrepreneur needs to be creative and organized. You have to dig deep into your business operations, find out where your team is struggling, and work on fixing and optimizing those areas. What do some of those strategies look like? Yoni says you should build an organizational chart clearly indicating the chain of command and each team member’s responsibilities within the organization. You also need to create Standard Operating Procedures (SOPs) and training videos for your employees to make the learning and transition process easier for employees.

In this episode of the Innovations and Breakthroughs Podcast, Yoni Kozminski, the Founder and CEO of MultiplyMii and Escala, joins Rich Goldstein to discuss his strategies for building a company structure to efficiently scale a business. He also explains what entrepreneurs should do to optimize their businesses, why they should focus on building business processes and systems, and his advice on recruiting for an e-commerce business.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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