Picture of Joe Polish Founder and President of Piranha Marketing Inc

Having an Idea Versus Executing Your Plan: Which Is More Important?

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Joe Polish is the Founder and President of Piranha Marketing Inc, the Founder of Genius Network® (also known as the 25K Group), and the Creator of the Genius Network® Interview Series. He’s also the Co-Founder of 10XTalk.com and ILoveMarketing.com, two highly popular (and free!) podcasts on iTunes.

Everything Joe does has two components: service and connection. In the connection realm, Joe has created an organization in a community of entrepreneurs, known as the Genius Network, that has hundreds of members and encourages them to grow and succeed not only as entrepreneurs in their businesses, but also as people in their lives. In the service realm, Joe doesn’t care exclusively about helping entrepreneurs; he’s also on a mission to change the conversation around addiction.

Here’s a glimpse of what you’ll learn:

  • Why Joe encourages sharing free resources and connecting with people
  • The need for businesses to protect themselves and engage in honest marketing
  • Joe talks about his marketing strategies and creating an E.L.F. Business™ versus a H.A.L.F. Business™
  • Which is more important: having an idea and executing or marketing the idea?
  • How the flawless execution of an idea can magnify a great business idea
  • The correlation between being good and being successful
  • Joe talks about the carpet cleaning services he provided and the value and experience his customers received
  • Joe talks about his traumatic childhood and how it led to Genius Recovery
  • The similarity between addiction recovery and IP protection
  • The need for connection and making the right lifestyle choices
  • Joe’s advice on living a happy life
  • Where to learn more and get in touch with Joe Polish

In this episode…

An early definition of “entrepreneur” says that an entrepreneur is an individual that takes resources from a lower yield to a higher yield or from a lower level of productivity to a higher level of productivity. Generally, entrepreneurship should leave the person you’re serving in a better place than they were before.

To provide the services and products people need, an entrepreneur must have a great idea and, at the same time, execute it flawlessly. You could have the greatest idea in the world but if you can’t execute, market, and sell it, the idea isn’t going to be valuable to anyone.

Rich Goldstein, host of the Innovations and Breakthroughs Podcast, is joined by Joe Polish, the Founder and President of Piranha Marketing, to talk about taking a good idea and executing it to meet customer’s needs. Joe also talks about the lessons he learned from his carpet cleaning business, the benefits of creating an E.L.F. Business™ versus a H.A.L.F. Business™, and his work in helping people recover from addiction and abuse.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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Is it Time to Protect Your Ideas?

Book your FREE Idea Protection Strategy Call

Join over 10,000 others who have asked us to help protect their ideas.