Legal Consequences of Trademark Infringement on Amazon

Rich Goldstein

Founder & Principal Patent Attorney

Infringement is one of the various issues you likely have to deal with often as an Amazon seller. If you aren’t familiar with this concept, we’ll help you understand it better. 

Through my years of helping sellers with issues on Amazon, I have always advocated being clear about the consequences of trademark infringements. 

My aim in this article is to detail what trademark infringement on Amazon means and the legal consequences of trademark infringement on Amazon. 

Legal Consequences of Trademark Infringement on Amazon 

There are several consequences of trademark infringement on Amazon, some of which are legal, while others are financial. The legal consequences span injunctions, cease and desist letters, and monetary damages. Typically, the severity of the penalty depends largely on the extent of the infringement, as well as the laws of the state. 

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Trademarks are generally not self-enforcing, implying that their owners must diligently monitor their marks to ensure they are not used by others. Lack of constant monitoring can result in losing their exclusive rights, among other things.   

What Is Trademark Infringement?

Trademark infringement occurs when a party uses a trademark, such as a logo, brand name, slogan, phrase, or symbol, without the owner’s consent. On Amazon, this infringement occurs when a seller uses a trademark without authorization and in a way that is likely to cause confusion about the source of the products being sold. 

Infringement of trademarks on Amazon not only confuses customers; it also undermines the rights and reputation of brand owners. It can take various forms on the platform, including:

  • Reselling products under a trademark without proper authorization from the trademark owner
  • Selling counterfeit goods bearing the trademark of another brand 
  • Modifying product listings to falsely include trademarked terms, brand names, or logos
  • Falsely claiming affiliation or partnership with a brand 
  • Inappropriately using trademarked terms in product descriptions or backend keywords to drive traffic to listings
  • Unauthorized use of trademarked logos, designs, or packaging elements on products or in product listings.

Whether you are a trademark holder whose rights have been infringed upon or an Amazon seller who has unknowingly infringed, it is advisable to consult an attorney specializing in intellectual property law. The Lanham Act is the primary federal law governing trademarks in the United States. Section 1114 of the Lanham Act prohibits the unauthorized use of a registered trademark in connection with goods or services.

Consequences of Trademark Infringement for Rights Holder

Trademarks are important because they distinguish products and services in the marketplace. Therefore, any unauthorized use or misuse can undermine the value and integrity of a brand and its products. Here are some of the legal consequences of infringement: 

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Legal Expenses 

Trademark holders must invest time and resources in enforcing their rights against infringers through legal action. This process involves hiring patent attorneys, conducting investigations, and filing lawsuits, leading to substantial legal expenses.

Loss of Revenue

When a trademark is used without permission, it can confuse consumers, who may mistakenly purchase infringing products or services instead of those the legitimate trademark holder offers. This loss of sales directly affects the trademark holder’s revenue, ultimately reducing their market share.

Damage to Brand Reputation

Infringement can lead to confusion, dissatisfaction, and even harm to consumers who unknowingly purchase counterfeit or substandard goods bearing the trademark. Negative experiences with such products reflect poorly on the brand and may damage its reputation.

Consequences of Trademark Infringement for Amazon Sellers

Amazon has established strict policies and programs to combat infringement and protect the intellectual property rights of brands and sellers. With these tools in place, sellers who engage in infringement will face severe negative consequences.  


Trademark owners can initiate litigation against Amazon sellers engaged in infringement. This can involve filing court lawsuits alleging infringement under the Lanham Trademark Act or relevant state laws. 

Sellers may be required to defend themselves in court, which can be costly and time-consuming, with potential outcomes including injunctions, monetary damages, and attorneys’ fees awarded to the trademark owner.

This is backed by the Damages provision (15 U.S. Code Section 1117), which allows for the recovery of damages in trademark infringement cases, including profits made by the infringing party and damages suffered by the trademark owner. Injunctive Relief (15 U.S. Code Section 1116) provision also allows courts to grant injunctive relief to prevent trademark infringement or the sale of infringing goods.

Account Suspension 

One of the immediate consequences that Amazon sellers may face for infringement is the suspension or permanent banning of their seller accounts. This can result in a significant loss of revenue and sales opportunities for the seller.

A man opens a box filled with papers

Listing Removal 

Amazon can remove infringing listings and products from its platform in infringement cases. This can result in reduced brand visibility for the seller, as their products may no longer be accessible to customers searching on Amazon’s marketplace.

Loss of Business Opportunities

Engaging in infringement can lead to reputational damage for Amazon sellers. This negative publicity can make it difficult for them to get future business opportunities and partnerships. 

This is because other suppliers, retailers, and business partners may hesitate to engage with them due to their history of intellectual property violations. 

Related Questions

What Factors Influence the Penalty for Trademark Infringement?

The penalty for infringing on a trademark can be influenced by various factors, including the extent of the infringement, whether it was intentional or unintentional, the level of harm suffered by the trademark holder, the defendant’s history of infringement, the defendant’s profits from the infringement, and the laws of the state or country in which the infringement occurred. 

Is Infringement of Trademarks a Criminal Charge?

No, infringement of trademarks is not a criminal charge. However, in certain cases, it can lead to criminal charges, particularly if the infringement involves the violation of criminal laws, such as intentional counterfeiting, piracy, fraudulent labeling, or deceptive trade practices. The penalty for a criminal charge can range from probation to jail time. 

Do I Need a Lawyer to Handle Trademark Infringement?

While it’s not mandatory to have a lawyer, consulting one is highly recommended when handling infringement. IP attorneys can assess the strength of your case and guide you through the best course of action. They can also help draft cease-and-desist letters, negotiate settlements, and represent you in court if necessary. 


Trademark infringement has lots of negative consequences for rights holders, as well as Amazon sellers. Given the stakes involved, both parties need to take measures to protect their trademarks and avoid infringement. Remember, when navigating legal problems caused by infringement, your best bet is to consult an expert IP attorney. 

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