Picture of Joe De Sena Founder and CEO of Spartan

The Value of Investing in Intellectual Property (IP) Protection

Subscribe on Apple Podcasts | Google Podcasts | Spotify | Pandora| deezer | Amazon Music | iHeart Radio | Radio Public | tunein

Joe De Sena is the Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand with over 200 events annually. Spartan is on a global mission to push you towards your personal best, with over 1.5 million people participating in races every year and more than 325 events held in over 45 countries.

Joe is a New York Times bestselling author of the books Spartan Up!, Spartan Fit!, and The Spartan Way. He is also the host of the Spartan Up Podcast.

Here’s a glimpse of what you’ll learn:

  • Joe De Sena’s background and the lessons he learned from his pool cleaning business as a teenager
  • How Joe ended up working in Wall Street and what he learned from the experience
  • Why Joe started Spartan and the role IP has played in the growth of the brand
  • The similarity between business and endurance sports
  • How the COVID-19 pandemic has impacted Spartan and the new events Joe has created for the brand
  • How to get in touch with Joe De Sena

In this episode…

In a bid to help people get off their couches and become more active, Joe De Sena decided to start Spartan, an obstacle race and endurance brand. Having already built and sold many businesses as a successful entrepreneur, Joe knew the strategies he needed to use to grow Spartan to its fullest potential—and yours, too.

Joe went on to make a household brand through Spartan with many locations throughout the world. One of the key ways he was able to do this? Intellectual property (IP) protection. Joe knew the value of IP protection in growing a brand and as a result, invested a lot of money in a bid to protect his business.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Joe De Sena, the Founder and CEO of Spartan, to talk about the value of investing in intellectual property (IP) protection. Joe also talks about the lessons he learned from his pool cleaning business, working in Wall Street, and managing a business during a pandemic.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

Is it Time to Protect Your Ideas?

Book your FREE Idea Protection Strategy Call

Join over 10,000 others who have asked us to help protect their best ideas and inventions.

Do You Have Intellectual Property (IP) You Need To Protect?

Your FREE Strategy Call is a pressure-free, no obligation way to get all your questions answered.
Goldstein Patent Law patiently listens to you, and then explains your options so you don’t lose your rights.
Call (718) 701-0700 or use the form below to secure your complimentary strategy call now.

By clicking Schedule Now, you agree to our Privacy Policy, including our Cookie Use.

No Obligation. Completely Confidential.


We're Social

Is it Time to Protect Your Ideas?

Book your FREE Idea Protection Strategy Call

Join over 10,000 others who have asked us to help protect their ideas.