Picture of Stefan Haney Strategic Advisor and CTO at Foundry

Why Entrepreneurs Need to Focus on Flexibility

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Stefan Haney is the Strategic Advisor and CTO at Foundry, the Managing Principal at Vantage International LLC, and a business and technology leader who specializes in driving product innovation at scale. He spent more than eight years working at Amazon, where he led the team driving design and development for product shopping pages. As a member of the Amazon consumer shopping leadership team, he contributed to the strategy and innovation of Amazon’s homepage, overall navigation, checkout, and product pages worldwide, all while optimizing for different devices.

Stefan was a key leader in building Seller Central and the Amazon Marketplace from $9 billion to over $160 billion in sales. Today, he is a Founding Partner of Foundry, where he is involved in acquiring and growing existing e-commerce brands.

Here’s a glimpse of what you’ll learn:

  • Why Stefan Haney moved to Moscow, Idaho and how the local community has been creating more job opportunities
  • How starting and building companies in different states can lead to lower costs
  • Stefan talks about the remote distribution of Foundry’s employees and how the COVID-19 pandemic helped accelerate the growth of e-commerce brands
  • The challenges of building an efficient team when a business rapidly scales
  • Why entrepreneurs should be flexible
  • How to get in touch with Stefan

In this episode…

The process of building a business is both challenging and fun. While this can be a positive, entrepreneurs are sometimes tempted to take on more than they should as a result because they have the skills to do so. As the business grows, this usually means they lose perspective on what drove them to start the business in the first place.

When a business grows swiftly, entrepreneurs often face an extra challenge: recruiting. They may need to hire many people at once, which can be daunting if you haven’t built up enough experience hiring people — leading to a team of all the wrong members. According to Stefan Haney, this is why entrepreneurs need to be flexible and willing to rewind so they can get back on track. Instead, Stefan says entrepreneurs need to focus on inventing, renovating, and building their businesses.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein is joined by Stefan Haney, a Founding Partner of Foundry, to talk about why entrepreneurs should focus on flexibility. Stefan talks about his reasons for moving to Moscow, Idaho, how the COVID-19 pandemic has accelerated the growth of the e-commerce industry, and the challenges entrepreneurs face with fast-growing businesses.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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