Picture of Mike Alden President and CEO of Blue Vase Marketing

Why Entrepreneurs Should Step Outside Their Lanes and Embrace Failure

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Mike Alden is the President and CEO of Blue Vase Marketing, a multimillion-dollar full-service direct response marketing agency. Under his leadership, Blue Vase Marketing grew from a small call center into a comprehensive marketing management company ranked by Inc. magazine for 3 years in a row as one of the nation’s 5000 fastest-growing private companies. The agency was also named the 2015 Large Business of the Year by the Greater Beverly Chamber of Commerce.

Mike is a 3x best-selling author of the books, Ask More, Get More, 5% More, and Blueprint to Business. Mike has launched and pitched dozens of successful products in a variety of advertising mediums and has been featured in Forbes, Huffington Post, and CNBC.com.

Here’s a glimpse of what you’ll learn:

  • How Rich Goldstein and Mike Alden connected on Clubhouse
  • The value of Word-of-Mouth marketing
  • How businesses can generate high revenue with low expenses: low barriers to entry
  • Mike shares his experience taking ideas and launching them
  • Why entrepreneurs should step outside their lanes, think outside the box, and embrace failure
  • The importance of being resilient and bouncing back after a flop
  • Balancing optimism and realism
  • Mike’s secrets for successfully marketing and selling bestselling books
  • Where to learn more and get in touch with Mike Alden

In this episode…

It takes courage, confidence, and belief in yourself to take an idea from concept to (successful) execution. As an entrepreneur, this requires two things: trying new stuff and stepping outside your comfort zone.

Being an entrepreneur means that you have to think outside the box, otherwise how will you set yourself apart in the market? The best you can do is try—and if things don’t work out, learn from your mistakes, accept the failure, and use that knowledge to come up with a better idea for your next try. Every entrepreneur fails at one point in their entrepreneurial journey: it means you’re doing something right.

In this week’s episode of the Innovations and Breakthroughs Podcast, Rich Goldstein sits down with Mike Alden, the President and CEO of Blue Vase Marketing, to talk about the importance of entrepreneurs stepping outside their lanes and embracing failure. They discuss the value of resiliency, Mike’s bestseller secrets, and why you need to work on balancing between being optimistic and seeing reality.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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