Steve Rosen is a licensing expert and the Vice President of Product Development for CreateOn, a company that he co-founded. He’s worked in product development in the entertainment industry for 17 years, collaborating with all the major film studios, licensing agencies, and toy companies to create high profile products using licensed intellectual property. Steve collaborates with licensors, coordinates product launches, and develops new product designs.
Steve has also started and executed numerous licensing agreements, including brokering licensing deals with four leading children’s entertainment brands. In addition to his licensing expertise, he has run software development teams across the globe, creating best-in-class slot machine experiences. He holds a Bachelor of Arts degree from Indiana University in Product Design and Production.
Here’s a glimpse of what you’ll learn:
- Steve talks about his work in product design and production at a gaming company
- The million-dollar brands, production companies, and celebrities Steve has worked with
- Steve talks about the licensing challenges he faced working with some big movie and film stars
- Rich and Steve talk about John Travolta and his deal with Qantas Airlines
- The story behind the founding of CreateOn and the major products the company has worked on
- Steve talks about the new products coming down the pipeline
- How innovators can find big brands to license their technology
- The benefits of CreateOn having licensing rights to major brands
- Why brands should consider trade shows for networking
- Where to learn more about Steve Rosen
In this episode…
People who are well-known because of their character, catchphrases, quotes, or any other intellectual property can license them to other brands for monetary compensation. Yep, you can make money off of just being yourself! But, the companies that intend to use these properties have to come up with creative ways to add value for the owner and themselves.
Steve Rosen has worked with many movie stars and celebrities in licensing their unique intellectual property to create products. His background in product design and production helps him work with top brands. Some of the major brands he works with include Sesame Street, Eric Carle, and Magna-Tiles.
In this week’s episode of Innovations and Breakthroughs, Rich Goldstein is joined by Steve Rosen, Vice President of CreateOn, to talk about the benefits of licensing intellectual property. They talk about some of the major million-dollar brands and movie stars Steve has worked with, common challenges with licensing intellectual property, and how innovators can find brands to license their IP rights. Stay tuned.
Resources Mentioned in this episode
- Goldstein Patent Law
- Rich’s book: The ABA Consumer Guide to Obtaining a Patent
- CreateOn
- Steve Rosen on LinkedIn
- Steve Rosen’s email: srosen@createon.com
- Scientific Games
- Eon Productions
- Magna-Tiles
- Magna-Tiles Building Sets
- Eric Carle Play Sets
- Sesame Street Play Sets
- Toy Fair
Sponsor for this episode…
This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.
You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.
