Kevin King has been involved in e-commerce since 1995 and has been selling on eBay and Amazon since 1999. He’s created, developed, and inspired hundreds of products. Kevin is one of the most respected thought leaders in the Amazon seller space and many sellers on all levels turn to him for advice, guidance, and inspiration as they navigate the path of becoming an Amazon seller and growing their business.
Kevin is also one of the most sought after speakers in the Amazon space as he shares the most actionable tips for beginners and advanced sellers. He hosts the Billion Dollar Seller Summit which brings together experienced, high-level sellers. In addition, he runs the Freedom Ticket program for new Amazon sellers in order to teach them how to best sell on Amazon.
Here’s a glimpse of what you’ll learn:
- [01:17] Rich Goldstein introduces his guest, Kevin King
- [03:29] How Kevin’s love for travel helped him in developing his products
- [07:34] Kevin shares the story of how he created the first software product he developed and sold
- [11:27] Kevin talks about why he prefers to create products that people love vs selling rebranded ready-made products
- [16:46] The importance of knowing your market demographic when you want to peg your products at a higher price point
- [18:20] Kevin and Rich discuss how product patents work and why this shouldn’t hinder you from making innovations on existing products
- [20:39] Kevin discloses the story of an inventor with a pending patent and what can be learned from it
- [23:06] Rich emphasizes on the risks and opportunities for genuine innovators who disclose the status of their patent application
- [25:37] Rich talks about the mistake of launching a product before patenting it
- [27:27] Kevin explains why business is always a risk and why you need to treat eCommerce as a real business
- [31:32] Kevin reveals the challenges of product development and why you need to be careful about the expenses that you funnel into it
- [36:35] Why Kevin says that “your success can cause more problems that you think”
- [38:07] Why you need to pay attention to the size of your market and why it’s better to grow your business steadily through experience
- [41:57] Kevin’s advice for people intending to develop a product
- [44:30] How to get in touch with Kevin King
In this episode…
Everybody wants to be the one who designs and takes to the market the next big thing that will take the eCommerce space by a storm. The problem is it takes more than just having the vision and the capacity to develop a new product to create an empire in the online marketplace. You also need to be wary of the things you need to watch out for and the process it takes to get things to where you want it to be.
According to Kevin King, patenting a genuinely unique innovation is crucial to your success but what you do with it and what you do in the process can be that thinly veiled line between truly succeeding and crashing failure.
In this week’s episode of Innovations & Breakthroughs, Rich Goldstein and Kevin King talks about what it’s like to create products, the challenges and opportunities that innovators can get from patenting their products, why business will always be a risk that you take, and why steady growth will always be better than sudden explosive success. Stay tuned.
Resources Mentioned in this episode:
- Goldstein Patent Law
- Rich’s book: The ABA Consumer Guide to Obtaining a Patent
- Billion Dollar Seller Summit
- Freedom Ticket Program
- AMZ Marketer
- Kevin King on LinkedIn
Sponsor for this episode…
This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.
You can email their team at [email protected] to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’