Strategies for Reinstating Amazon Account Suspensions With Lesley Hensell

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Lesley Hensell is the Co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. The company’s experts help sellers resolve account listing suspensions and other challenges. 

Lesley has personally helped hundreds of third-party sellers get their Amazon accounts and ASINs back up and running for the past 10 years. She is the author of The Amazon Incubator: Grow Your Business or Hatch a New One, to be released in January 2024.

Here’s a glimpse of what you’ll learn: 

  • Lesley Hensell explains why Amazon suspends seller accounts
  • How Lesley became an Amazon seller 
  • How to prevent account suspensions
  • What to know about Amazon brand registry enforcements
  • Lesley talks about her book and common IP complaints on Amazon
  • The role Lesley’s kids play in the family business

In this episode…

When Amazon sellers get their accounts suspended, it can damage their credibility among customers, lead to losses, and lower their seller ranking. So, what can trigger a suspension and how can you get your account reinstated?

To prevent suspension, familiarize yourself with the policies and know the most common culprits. You should also watch your Amazon account health scorecard or rating to ensure that you don’t fall below the recommended threshold. When faced with a potential suspension, you need all the tips and lessons you can get.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lesley Hensell, the Co-founder of Riverbend Consulting, about strategies for overcoming Amazon account suspensions. They also talk about Amazon brand registry enforcements, common IP complaints on Amazon, and how Lesley’s kids work in the family business.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process. 

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Intro (00:09):
Welcome to Innovations and Breakthroughs with your host Rich Goldstein, talking about the evolutionary, the revolutionary, the inspiration and perspiration, and those aha moments that change everything. And now here’s your host, Rich Goldstein.

Rich (00:33):
Rich Goldstein. He a host of the Innovations and Breakthroughs podcast, where I feature top leaders in the path they took to create change. Task guests include Ryan Deis, Kevin King, and Jason Flatland. This episode is brought to you by my company, Goldstein Patent Law, where we help you to protect your ideas and products. We’ve advised and obtained patents for thousands of companies over the past 29 years. So if you’re a company that has software or product or design you want protected, go to goldstein patent law.com where there are amazing free resources for learning about the patent process. And you could explore if it’s a match, to work together, uh, with us by scheduling a call with Larry Slavin from my team. And you could do that@speaktolarry.com. You could also check out the book I wrote for the American Bar Association that explains in plain English how patents work.

Rich (01:19):
It’s called the a BA Consumer Guide to Obtaining a Patent I have with me here today, Leslie Hensel. Leslie is the co-founder of Riverbend Consulting, where she has personally helped hundreds of third party sellers get their Amazon accounts and Ascents backup and running after they were suspended. And she has been a business consultant for the past three decades and has been selling on Amazon along with our two boys for the past 10 years. Um, I’m excited to announce that Leslie is author of a new book, um, that’s about to be distributed by Simon and Schuster. It’s the Amazon incubator, grow your Business or Hatch a new one, and it’ll be out on January 23rd. So I’m so happy to welcome here today, Leslie Hensel. Welcome, Leslie.

Lesley (02:02):
Thanks so much Rich. I’m excited to be here.

Rich (02:05):
Awesome. Yes. And so like we, we both work, uh, heavily in the Amazon world and we, um, um, we, um, kind of have a lot of, um, friends in common and we go to a lot of events at the same time. And, uh, it’s a, it’s just a really great deep interesting space of a lot of really motivated entrepreneurs, uh, that, um, that can have really great success on Amazon. Uh, and a lot of times that success though, can just hit a wall if they suddenly have an account suspension, which is where, which is where you and Rend Consulting often come in. So, um, let’s talk a little bit about that.

Lesley (02:45):
Absolutely. And you’re correct. It’s, it’s interesting, some people have kind of some conspiracy theories about Amazon that, oh, if you’re a really big account, they never suspend you. Or if you’re really small, they don’t care. They won’t suspend you. Or if you’re really small, they don’t care, so they will suspend you. So I’m here to tell you they’ll suspend anyone <laugh>. It just depends on what the violation is, understanding the rules. There are so many basics that nobody tells you. Uh, there’s a lot of business coaches out there and programs who sell you some, some of ’em are get rich quick schemes. Some of them are oh, fast and easy way, five hours a week, you’re making a million dollars a year on Amazon. Um, but they, they take a lot of shortcuts. And honestly, Amazon is not super friendly on, Hey, here’s the rules. You know, here’s what your invoices should look like. 1, 2, 3, here’s the kind of suppliers we like, 1, 2, 3. They don’t really give that to you. You have to go out and find it yourself. So it’s a great place to make a living. That’s why my book is called the Amazon Incubator. I believe Amazon is the greatest small business incubator in the history of the world. No exaggeration. Um, but there are so many holes you can fall into and not always crawl out. <laugh>.

Rich (04:04):
Got it. Yeah, absolutely. And so, um, and, and so you have been working with Amazon sellers for, for quite a while now, and, uh, and your company has been doing such. But let’s talk about, about how you got started, how you got started as an entrepreneur, uh, and really what led you to this space.

Lesley (04:23):
So like a lot of mommies out there, it was actually being a mommy that led me to selling on Amazon. Uh, my background is in old school business consulting, like working at an accounting firm, old school business consulting. Um, and I had done some marketing consulting as well, and then I had two boys, and one of them is on the autism spectrum, and he was really struggling in school. And we decided this kid just needs to be homeschooled for a few years and we’re gonna do a ton of therapy, occupational therapy, and biofeedback and physical therapy. Well, there’s two problems with that. One is that’s a full-time job, and two is it’s very expensive to do all of that therapy. So I couldn’t keep doing the consulting jobs that I’d been doing because those are a lot of calls and meetings. It just wasn’t gonna work with my new full-time job as an at-home mommy therapist, <laugh> and, and teacher.

Lesley (05:23):
So I found out about selling on Amazon, and I started selling FBAI would source products at night when my husband was home with the kids from work, and then on the weekends we would as a family prep shipments and send them in. And that is how we homeschooled my kid for three years and paid for his therapy. And then that’s how we paid for his special needs school for three years. Um, and it really, it was a, a game changer for our family. I will always be so grateful for that opportunity. And then, then I got lucky enough to meet a lot of sellers in this space who were having problems on Amazon. So it really let me harken back to my prior knowledge as a consultant. How do we write a good POA, I’ve written thousands of those. How can I do it for Amazon? And that’s how the, uh, suspension business was born for me.

Rich (06:16):
Got it. And like, so I’m curious, like if you could recall, like when was like the first time you, you encountered a, a Amazon suspension issue, either for yourself or working with some of your friends that kind of, um, help that, that, that light go off about like this being a, like an opportunity to really, um, to, to get through some of that red tape?

Lesley (06:39):
So I started selling in November of 2010, and I believe the first suspension that I dealt with was in 2012. Um, so I think it was in May of 2012. One of the first suspensions that I dealt with was someone that I knew who had been sourcing product from discount stores, and Amazon accused her of selling counterfeit Aveeno soap. I’ll never forget it, because who would be in their basement counterfeiting bars of Aveeno soap <laugh>. And, um, and the problem was that since she had bought them from a discount store, her receipts had their internal stock number instead of a UPC. So Amazon didn’t believe a receipt. So, you know, it’s funny how you really remember the details on those first things. Yeah. So that was, that was a long time ago now. 12 years ago.

Rich (07:31):
Yeah. No, that’s fascinating. And, and, and yeah, I mean, the details matter, right? I mean, you remember the details because in dealing with one of these situations, like a lot of times the solution may be in just some of those details. It’s in a certain question that, you know, to ask that then, um, then leads to the detail that that turns the, um, turns the situation, I guess.

Lesley (07:54):
Absolutely. It’s, it’s funny, I’ve worked with thousands of clients over the years, and a lot of them, I won’t remember their storefront name, some of them, I don’t remember their name, but I can tell you the product they were selling and how we got it reinstated, or what they were suspended for or the crazy creative thing. So like in that situation, the crazy thing we did, she had a good relationship with a store manager. I sent her to that store and she begged and pleaded for him to write her a letter, and it got her back up. Uh,

Rich (08:24):
Oh, that’s great. <laugh>.

Rich (08:25):
That’s great. And so it’s interesting, so I guess it was a, a couple of years into your Amazon journey that you dealt with the first suspension, which kind of goes into what we were saying at the beginning about how like things can just be moving along, moving along, and then you hit such an issue. Um, and so sellers need to be aware of, of this as a, a looming possibility and be prepared to, to act. So, um, I mean, considering that we’re in January now, uh, I mean, what do you, what do you think that sellers need to be aware of, um, being, you know, they just finished out Q4 and they might be kind of riding high on, on that and, uh, and kind of what do they need to be aware of?

Lesley (09:05):
So everyone’s tired because you just got through October, November, and December, which are the most exhausting time of the year. So a lot of sellers go on vacation in January, or they don’t even look at their account much, or they’re doing all of their planning for the year and they ignore account health. Um, but I’m here to tell you this is enforcement season for Amazon because enforcement is directly related to the number of complaints Amazon gets from buyers. So right now they’re getting all of these complaints from all of your Christmas sales <laugh>, yay, aren’t we all happy about that? Um, and then when, so enforcement usually happens four to six weeks after some amount of data Amazon has collected. So for example, prime Day last summer, um, six days after that we started seeing all of the suspensions roll on in. Well, the same thing is gonna happen now, uh, end of January, mid-February.

Lesley (10:03):
Super important that you watch your product scorecard, I’m sorry, your, your, uh, enforcement scorecard, your account health scorecard on that performance notifications page. Uh, look for any a Amazon notifications that come through. Um, Amazon now has this account health score, they call it your a HR, your account health rating. Uh, when you get a that are suspended or they’re asking for invoices, you’re gonna see that score inch downward toward that magic 200 threshold. Um, you can’t ignore Amazon’s request for information. So in January, February, if you’re on vacation, make sure you’ve got a VA or someone watching that scorecard and appealing those ASINs. Um, because you cannot risk just ignoring things right now and being on vacation and then having Amazon shut down your account.

Rich (10:58):
Yeah, absolutely. That’s really great advice. And, and it’s, um, and, and it really comes down to just awareness and being ready for, um, for what might be coming down and kind of being in touch with your metrics so that, you know, like if there is, um, if there’s something that you need to take action on.

Lesley (11:16):
Absolutely. And it’s, it’s so easy to ignore, uh, who wants to think about. So I always compare this to Wiley Coyote, if you remember the old Roadrunner cartoons, and sometimes Wiley Coyote would have a big anvil hanging over his head, and it would, he’d wait and he’d wait and wait, and eventually it’d fall and hit him. That’s how seller performance fuels to a lot of people. And they just think if they ignore the issues, the anvil will never fall. Uh, it is a lot better now that you can actually address the ASIN based issues as they come up instead of Amazon just suddenly, you know, suspending your account. As long as you’re on top of those, you have a better chance.

Rich (11:55):
Got it. I love the Roadrunner analogy. Um, and, uh, um, so what, what is going on with br with brand registry these days? Like what, like what’s going on is it’s just crazy activity happening?

Lesley (12:11):
Absolutely. I wish I knew the answer too. So there’s, there’s two things that I see, and both of them are crazy, but I can compare them to things that happened literally a decade ago in seller performance. I’ve also talked, I’ve got a lot of ex Amazonians who work for me and they’re telling me the same thing. So brand registry only over the past, say 12 months, has really started rolling out enforcement the same way that seller performance once rolled out enforcement against sellers. And in brand registry enforcement is usually things like they take away your ability to report a violation, uh, where someone has violated your intellectual property for your brand, or they won’t let you add brands or add ascent or add users. Um, there’s a, a wide range of ways they can punish you. And most of this is because they believe you have somehow been abusive, abusive if they use the word abusive. I don’t know about you, Rich. I hate that word.

Rich (13:13):
Hey, you used the word abusive

Lesley (13:15):
Yeah. <laugh>, because it makes it sound like you’re a really bad guy. Right?

Rich (13:20):
Right. Right. Like

Lesley (13:20):
You, and you were doing it on purpose and you’re really mean. Um, most of the time what they mean is they think that you over-reported right? IP violations. Mm-Hmm. <affirmative> or you reported IP violations and then the, the other seller overcame them. Um, so they, they presented their invoices or their fake invoices, right?

Rich (13:41):
Right, right.

Lesley (13:42):
They got, they got the recent reinstated, so you must be bad. Um, so

Rich (13:47):
You didn’t win, therefore you were bad.

Lesley (13:49):
That’s right. So there’s all this enforcement going on with brand registry, and unfortunately that is a whole new regime of appeals that sellers have to be on top of. Now in this case, if you don’t appeal, it’s not like they, I mean, they can completely shut off your brand registry. It doesn’t happen very often. They usually just shut down privileges within it. Um, but you need those privileges, and if you don’t have them and something happens, like you get a counterfeiter on all your listings, you can’t do anything to fix it. And then the other thing my team has told me about that’s going on is, uh, because they’ve been enforcing so much, they are four to six weeks behind on responding to appeals. It’s like they don’t have the personnel or maybe the SOPs or the canned language built out that they can respond in a timely manner. So I’ve got clients right now that we’re, we keep getting the, um, oh, we’re, we’re researching that, we’re researching that and we’re escalating and saying, you’ve been researching it for a a month, and the response to deescalation is literally, oops, we’re still researching that.

Rich (14:55):
Hmm. Yeah, absolutely. It could be very frustrating.

Lesley (15:00):
<laugh>. It’s terrible. Yeah. It’s, it’s, it’s again, that anvil hanging over your head <laugh> and you’re waiting for them to say. And, and it’s also frustrating because so many times, so frontline brand registry rarely reinstates anything. They rarely give you back your re report a violation or make it where you can add brands or products. Um, it almost never happens. My theory is that their technology has told them that you’re bad and they do not feel empowered to overrule the technology. So if the technology detected there was abuse, they assume the technology is right. You have to wait for them to turn you down before you can start escalating up the food chain, which is where we get most of these fixed.

Rich (15:46):
Yep. And, and again, while all of this is going on, it’s like someone’s whole business is literally at stake. And, um, and so anything you can do to really understand how the system works better, how to avoid these issues can, can make a huge difference in the success of your business. Which, um, um, kind of leads me to, to asking about your book, uh, which is very exciting. First of all. I mean, to have Simon and Schuster distribute your book is a big deal. I mean, like, lots of people self-publish a book, um, and, uh, to have one of the, um, one of the, um, kind of oldest and um, and, um, most prestigious publishing companies to distribute yours is quite an accomplishment. So congratulations on that.

Lesley (16:36):
Thank you. I am just over the moon.

Rich (16:39):
Yeah. Awesome. Well, I mean, well let’s make sure that, that, um, our listeners get to check it out and let’s make this, um, success and maybe, um, maybe that will also help Simon and choose to pay more attention to the Amazon space, um, and kind of help, uh, help get more information to sellers that they need. So, um, so the book is, is the Amazon Incubator Grow Your Business or Hatch a new one? So kind of tell me about that and tell me what the, what you, um, what you’re focused on in the book and what people can learn from it.

Lesley (17:13):
So this book is in the entrepreneurship category at the bookstore. Um, and it really is focused on entrepreneurs and people who want to change the way that they bring money into their household or into their business. And the reason I say what I just said is there’s a lot of fluff and a lot of dangerous stuff out there around how to start an Amazon business. Uh, there are a lot of programs like drop shipping programs and get Rich quick schemes, and they take people’s money and the folks don’t earn it back. Sometimes they lose their account because they don’t understand how they’re violating the rules, like with drop shipping programs. Um, and a lot of it’s around the whole Lamborghinis and, you know, huge mansions crowd. And that’s how they pitch their Get Rich Quick. This book is not about that. This book is about you as an entrepreneur.

Lesley (18:12):
What are your goals? What do you want from a side business? Do you want a side hustle? Do you wanna replace your current income? Do you want to grow a brand? This is all about you. The same way that launching on Amazon many years ago was about me and my kid. Um, I think there’s a lot of families out there that they want to change the way they’re bringing money into their household, but they need to understand how to launch a business that is a long-term going concern. So this book is very foundational. It has a lot of the basics of understanding who you are as a person and how you wanna work, how much effort you wanna put in, and using that avatar, if you will, to decide what kind of Amazon business to launch. ’cause there’s so many models. You can do private label, you can do wholesale, there’s all of these things to do, but you have to understand the time requirements, the capital that you need upfront, and what is more sustainable for you over the long term.

Lesley (19:10):
So I know that sounds like a lot of big ideas, but I’ll tell you a lot of this is step-by-step. It is. And, and some of it is more advanced also for existing businesses and brands. Like, do you have your brand registry? How are you using it? Um, how are you marketing your products? Are you thinking about new strategies to get bigger and to actually make money and not be all about those revenue screenshots we see floating around, but to actually be about making a profit and bringing money home for your family at the end, I am all about taking care of family and family first, and I think this is a blueprint for people who also care about family first.

Rich (19:49):
Yeah. That it’s sounds great. And, uh, I think, uh, um, you know, underneath this podcast, if you’re, I mean, there’s, this podcast is on lots of different platforms, but if you go to the Goldstein patent law.com website under this episode, there will be links to the book, there’ll be links to, um, there, there are links to, to pre-order the book. Um, and the, there are bonuses, I believe, um, associated with that.

Lesley (20:20):
Yes, we have some fun bonuses if you pre-order, uh, we have a calendar for you to think ahead of dates throughout the year, both for your business and then key Amazon dates. Uh, we’ve got some Amazon kind of backstory information to help you launch your business. We’ve got a sample chapter to get you going and thinking, and then we’ve got some video content as well. And you can find all of that@theamazonincubator.com. That’ll take you to a page with all the pre-order links. So it doesn’t matter where you wanna buy, you can find a link.

Rich (20:53):
Awesome. Uh, okay. So, um, um, a couple other things I wanted to ask you about. One is, is, um, is what you’re seeing happening with regard to IP complaints on Amazon? Like what, what things you noticing, what trends are you noticing, things of that nature?

Lesley (21:09):
There are so many IP complaints. <laugh>, the trend is there are so many IP complaints. There are more and more so, uh, so Rich knows this a lot better than I do audience members. Um, but there’s a lot of savvy brands and savvy sellers out there who are really leveraging the magic of the patent complaint. Um, IP patent complaints are harder to overcome than any other kind of complaint for lots of reasons. Uh, the most important of which is it usually actually takes informed lawyers or judges, uh, or mediators to make a decision as to whether someone’s violating a patent. It’s much more difficult to overcome for people listing against those products. Um, we are seeing tons of those out there in the wild, uh, because everyone knows, everyone who understands the complaint process knows that that is the best way to keep others off their listings. Unfortunately, it can put an account at risk, um, if you don’t overcome those complaints. Also, interesting thing for a while, the DCMA counter notice that is a way to overcome, um, copyright complaints on Amazon. Uh, for a while. Those weren’t working. Um, they’re really easier. Mm-Hmm. It’s an easier way to overcome a complaint someone makes against you for copyright and suddenly they’re working again. Um, so that as a strategy for overcoming, um, copyright complaints has really been good to a lot of our clients.

Rich (22:44):
Yeah. And then it puts, um, it, it puts the, um, um, IP owner or the copyright owner in a position where they need to take further action, like filing a lawsuit in order to, to move that complaint forward. So it’s, it’s a, it’s a much easier, um, uh, it it’s much easier to, to respond, uh, as long as Amazon is accepting the, the D-D-M-C-A counter,

Lesley (23:09):
Oh, sorry, I said it wrong. Thank you for correcting me.

Rich (23:12):
I didn’t even know, I didn’t even notice, I don’t know if I, I said it wrong. Well, either way, it’s, uh, you know, DMCA counter notice, um, and that’s effective for copyright, and that’s again, one of the reasons why a patent is a stronger claim to make on, um, Amazon or with an IP complaint because it’s not so easy to overcome them. And as you, as you mentioned, it takes some special knowledge to really determine if infringement is present or not, and to resolve those complaints in that way. So it’s like, one of the things I always say, and you may agree with, which is that Amazon tends to defer towards IP owners, especially patent owners. Uh, so it pays to be the one holding the ip. So

Lesley (23:58):
Yes, that is so very true. And I’ll tell you that as appeal writers who are not attorneys, um, when we can overcome patent complaints is when they’re blatantly obvious. So when you can look at the two products with the naked eye as someone who knows nothing about them, and you can say, those are completely different, or you insane, this one’s square and this one’s a circle, right? We can win those with Amazon all day long. But when it’s a close call or when you’re talking about how the product functions Mm-Hmm. <affirmative>, um, that is like a utility patent. Yep. That’s when it is extremely difficult for us to overcome, and it’s extremely difficult for just your regular seller out there to overcome. And it gets very expensive if you want to fight them because you’re hiring an attorney.

Rich (24:44):
Yeah. And it could be difficult for attorneys to overcome because, um, when we’re defending against, um, an ip, uh, against a patent infringement claim using the Apex program, it’s like there are very limited defenses we could make. So it’s like in a court of law, there are all kinds of defenses against the patent. You could show that the patent was invalid, that it shouldn’t have been granted in the first place on Amazon, you can’t use any of those defenses. They give you some very narrow, very specific defenses you can make. And so, I mean, I’ve seen cases where, where someone absolutely was not infringing, but there was no room in the Apex, uh, you know, Amazon neutral evaluation program that is, there was no room in the framework to accept those defenses and to show that it’s not infringing and, and shouldn’t be shut down. So yeah, it’s just one of the reasons I think it pays to be the one holding the patent.

Lesley (25:42):
Yes. And you give great advice too, because you’re saying essentially, if you can patent your product IP holder, do the thing. I mean, go to Rich and talk to him. Because if you can get a patent, you need to get a patent, uh, this is gonna protect you on Amazon, it’s gonna protect you on Walmart, and then over time it’s gonna protect you on more and more platforms. Uh, trademark is so easy for other sellers to overcome, even with fake documents. Unfortunately, uh, overseas sellers overcome, uh, copyright and trademark all the time, and not always in non nefarious ways, but when it comes to the patent process, they are stuck. So that is also one way that you can win against overseas sellers, which can be very difficult in other arenas. Yep,

Rich (26:32):
Absolutely. Um, and so, um, last thing I wanna ask you about is, um, so you are, um, uh, as an Amazon seller, your, um, your, your account, your business is now being run by your kids. So tell me about that and tell me how that is for you, for you and them to work together like that.

Lesley (26:51):
I have two boys. They are just turned 22 and 16, and they started working in my Amazon business when they were teeny tiny. In fact, uh, my younger kids started stickering inventory when he was two or three. We taught him how to put the sticker over the barcode when he was little bitty. And we would literally, Rich, this is awesome. We would pay him a penny for each sticker. And he thought he was so rich because we’d pay him an actual pennies. He’d have a whole pile of them. He thought he would, it was awesome. Great.

Rich (27:23):
You and him, <laugh> <laugh> both

Lesley (27:27):
Worked out for everyone, right? Right. Um, so, um, for years, uh, you know, I will source the inventory, I’ll get it delivered, and then they sort, so everything is sorted onto the racks. They know how everything is to be sorted and prepped. Um, they will shrink wrap, they will sticker and then they create shipments to go to FBA. Um, my husband oversees some of this. I oversee some of it, but really they, they don’t need us anymore. It’s not like when they were 12 and we would recount everything. Uh, we don’t have to recount anymore. Um, during peak season, uh, we do merchant fulfilled and it’s great because they have time off school. And so there was one Christmas where I think they moved a thousand units over, I think five days. Um, it was, it was awesome working together. They can really get a lot done.

Lesley (28:19):
So it’s been really good for them to learn about where money comes from. They’ve always kind of known that. ’cause when mom works at home, you know where money comes from, but when they’re actually touching product, they ask me how much it costs. Um, they’re shipping it out, they’re seeing what the fees are, they understand what our net is. Just understanding where money comes from, of how hard of work it is to pay for college tuition, um, and to pay for all of their expenses. Uh, it’s great. And as a family, what we’ve always done is we have some baseline expenses for them that we use the Amazon business to cover. And then after that, they start getting a cut, but not until those baseline expenses are covered. So right now it’s private school tuition for one, a college, tuition for the other. And then after those are covered, then they start getting paid. Also a really good lesson in, you know, this is what it takes to live. Right. Um, and I think they have more respect for income and mom and dad’s money and, uh, sweat and getting up early and staying up late than they would’ve <laugh>.

Rich (29:25):
That’s awesome. And, uh, you know, I I think maybe a next book should be, um, you know, raising young entrepreneurs and, uh, kind of how you, uh, uh, how you cultivate the, the, that mindset in them. Um, so if people want to learn more about you, get in touch with you, how do they go about doing so?

Lesley (29:44):
So you can find riverbend@riverbendconsulting.com. Love it when people connect with me on LinkedIn. So I’m there under Leslie Hensel. Um, please come and connect and if you have Amazon questions or need help, hit me up because I’m always happy to talk about your situation. And if you’re interested in the book, go to the amazon incubator.com.

Rich (30:07):
Awesome. Um, and, uh, so really, I really appreciate you coming on and, uh, and talking about Amazon’s suspensions, uh, and, uh, you know, talking about your, your new book, the Amazon Incubator, grow Your Business or Hatch a new one. Very excited for you and excited for the book launch. And, um, hope that you come back, um, come back to the show and talk some more about what Amazon sellers really need to know to avoid suspensions and get through them. So thank you so much. Thank you.

Lesley (30:38):
Thank you so much, Rich, this has been so much fun, and I really appreciate you.

Outro (30:46):
Thanks for listening to Innovations and Breakthroughs with your host Rich Goldstein. Be sure to click subscribe. Check us out on the web at innovationsandbreakthroughs.com and we’ll see you next time.

 

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