The Tiny Invention That Changed Pizza Forever

Rich Goldstein

Founder & Principal Patent Attorney

Pizza has been a family favorite, a favorite of college students, and a favorite of staff parties in the United States since Italian immigrants introduced it in the late 1800s. As pizza evolved, so did its consumption method. Following World War II, pizzerias in New York City began offering take-home pizza. People flocked to this take-out option in droves throughout the 1940s and 1950s.

The option of bringing pizza home grew in popularity. Pizzerias sought additional revenue streams to capitalize on the idea. In the 1960s, as personal and family vehicles became more prevalent, restaurants began offering delivery services. Tom Monaghan, founder of Domino’s Pizza, responded by inventing the pizza box.

However, the issue with these boxes was that the top occasionally collapsed onto the pizza inside.

This issue persisted for decades. Each time someone ordered a pizza, they faced the risk of it spoiling due to cardboard falling in on it.

America was not presented with a solution until 1985. Carmela Vitale got her U.S. patent on the small plastic table that pizzerias everywhere place in the center of their pizzas. This “pizza saver” keeps the box from collapsing and ruining the pizza.

If you’ve ever been curious about the purpose of those small plastic tables, now you know!

Carmela Vitale’s invention ensures that your pizza is delivered safely!

Similarly to how those simple tables transformed pizza delivery forever, your next idea or invention has the potential to transform the world. But – you need to take action to transform your small invention into a significant asset. To protect your ideas in the same way that pizza savers protect pizza, you’ll need to patent them.

We understand it may be difficult for you to determine on your own if your invention meets the criteria for patenting. 

If you have questions about whether or not your invention is patentable, I’d like to invite you to a complimentary patent strategy call. 

This is where a member of my team connects with you by phone at the time of your choosing so you can get all your questions answered.

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