Picture of Caulen Foster Co-Founder and President of BrainPower

Helping Amazon Sellers Expand Their Online Market Reach

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Here’s a glimpse of what you’ll learn:

  • How Caulen Foster got started in entrepreneurship and what he learned from working with a consultant to grow Almond Pro Foods
  • How Caulen started providing Amazon to Shopify services to Amazon sellers
  • The benefits of Amazon sellers selling on multiple channels
  • The steps involved in moving an Amazon seller to Shopify
  • Why sellers need to build the right infrastructure when moving to Shopify
  • Where to learn more and get in touch with Caulen Foster

In this episode…

Selling on multiple channels can help many Amazon sellers expand their market share and drive more sales. It’s not enough anymore to sell on a single platform — because shoppers have different preferences and may choose to buy through one and not the other. For this reason, Amazon sellers should think about expanding to other e-commerce platforms like Shopify.

However, for this process to be effective and achieve its goals, it’s important to have the right commercially viable product that’s ideal for selling on Shopify. They also need to have a strong and unique selling proposition, build the right infrastructure to attract and capture new customers, and have the right strategies in place for retaining returning, long-term customers.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Caulen Foster, the Co-founder and President of BrainPower, about how he helps Amazon sellers expand their online market reach by moving to Shopify. He talks about the benefits of selling on multiple channels, the value of having the right infrastructure in place, and how he guides sellers through the Amazon to Shopify transition.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Goldstein Patent Law, a firm that helps protect inventors’ ideas and products. They have advised and obtained patents for thousands of companies over the past 25 years. So if you’re a company that has a software, product, or design you want protected, you can go to https://goldsteinpatentlaw.com/. They have amazing free resources for learning more about the patent process.

You can email their team at welcome@goldsteinpc.com to explore if it’s a match to work together. Rich Goldstein has also written a book for the American Bar Association that explains in plain English how patents work, which is called ‘The ABA Consumer Guide to Obtaining a Patent.’

Show Transcript

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